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Directory structure:
gitextract_d63l_4fw/
├── README.md
├── book.toml
├── docs/
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│ ├── FontAwesome/
│ │ └── css/
│ │ └── font-awesome.css
│ ├── ayu-highlight.css
│ ├── book.js
│ ├── css/
│ │ ├── chrome.css
│ │ ├── general.css
│ │ ├── print.css
│ │ └── variables.css
│ ├── fonts/
│ │ ├── OPEN-SANS-LICENSE.txt
│ │ ├── SOURCE-CODE-PRO-LICENSE.txt
│ │ └── fonts.css
│ ├── highlight.css
│ ├── highlight.js
│ ├── index.html
│ ├── print.html
│ ├── searcher.js
│ ├── searchindex.js
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│ └── tomorrow-night.css
└── src/
├── 01.md
├── 0101.md
├── 010101.md
├── 010102.md
├── 010103.md
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├── 040220.md
├── 0403.md
├── 040301.md
├── 040302.md
├── 040303.md
├── 040304.md
├── 040305.md
├── 040306.md
├── 040307.md
├── 040308.md
├── 040309.md
├── 040310.md
├── 040311.md
├── 040312.md
├── 040313.md
├── 0404.md
├── 040401.md
├── README.md
└── SUMMARY.md
================================================
FILE CONTENTS
================================================
================================================
FILE: README.md
================================================
# 精益副业：程序员如何优雅地做副业
UPDATE：🎈 [《一人企业方法论2.0》已在CC-BY-NC-SA协议下发布，建议先读完后继续阅读本书](https://github.com/easychen/one-person-businesses-methodology-v2.0)
---
> 本书部分内容已被收录于《全栈路线图》，[可点此查看高清版PDF和源文件](https://github.com/easychen/stack-roadmap)
[](https://github.com/easychen/stack-roadmap)
本书扩展了《程序员如何优雅地挣零花钱》的基本内容，将其放到更大的副业视角；同时，引入经过互联网行业验证的「精益创业」流程，并优化为副业专用的「精益副业」流程。
在书籍第二部分，以实际案例为主，添加了「独立开发变现」和「网课变现实践」的内容。
本书成书于2020年12月，晚于[一人公司方法论](https://github.com/easychen/one-person-businesses-methodology)，在阅读完本书后，可以阅读[一人公司方法论](https://github.com/easychen/one-person-businesses-methodology)。将来如有机会，我会尝试把「精益副业」和「一人公司方法论」整合到一个体系下。可扫[这个二维码](qrcode.jpeg)订阅更新通知。
[在线阅读](http://r.ftqq.com/lean-side-bussiness/)
# 目录
* [为什么副业特别重要](src/01.md)
* [职业可能性](src/0101.md)
* [职业的四大象限](src/010101.md)
* [没有副业的职业](src/010102.md)
* [副业带来的可能性](src/010103.md)
* [职业自由度](src/0102.md)
* [从中指备用金说起](src/010201.md)
* [PlanB和反脆弱](src/010202.md)
* [全新的工作自由度](src/010203.md)
* [职业成长性](src/0103.md)
* [新技术练兵场](src/010301A.md)
* [业务敏感度](src/010302.md)
* [如何优雅地做副业](src/02.md)
* [想明白核心资源和核心优势](src/0201.md)
* [副业的核心资源](src/020101.md)
* [副业的核心优势](src/020102.md)
* [时间片](src/0202.md)
* [时间片的销售](src/020201.md)
* [时间片的优化](src/020202.md)
* [突破时间片限制](src/020203.md)
* [资产和被动收入](src/0203.md)
* [什么是资产](src/020301.md)
* [资产的获得方式](src/020302.md)
* [资产的量化评估](src/020303.md)
* [优选资产](src/03.md)
* [知识和人脉的变现](src/0301.md)
* [付费视频课](src/030101.md)
* [付费专栏](src/030102.md)
* [付费社群](src/030103.md)
* [图书出版](src/030104.md)
* [自有产品和服务](src/0302.md)
* [半成品市场](src/030205.md)
* [开源/免费+收费模式](src/030204.md)
* [应用市场卖APP](src/030201.md)
* [精益副业](src/04.md)
* [精益副业流程](src/0401.md)
* [什么是精益创业](src/040101.md)
* [精益副业：为副业优化的精益流程](src/040102.md)
* [商业模式画布](src/040104.md)
* [最小可行产品和产品市场契合](src/040105.md)
* [精益独立开发实践](src/0403.md)
* [独立开发的精益流程](src/040301.md)
* [福利单词项目简介](src/040302.md)
* [福利单词的商业模式画布](src/040303.md)
* [通过用户画像细化客户](src/040304.md)
* [画像→场景→功能和分期](src/040305.md)
* [什么是好的商业设计](src/040306.md)
* [人人能用的四大原则](src/040307.md)
* [独特Logo解决方案](src/040308.md)
* [使用AdobeXD设计界面](src/040309.md)
* [个人支付解决方案](src/040310.md)
* [使用「兔小巢」处理用户反馈](src/040311.md)
* [2A3R漏斗和增长优化](src/040312.md)
* [精益网课变现实践](src/0402.md)
* [网课的精益流程](src/040201.md)
* [如何确定选题的基本方向](src/040202.md)
* [网课的商业模式设计](src/040203.md)
* [网课市场分析](src/040204.md)
* [形成有竞争力的价值主张](src/040205.md)
* [大纲的注意点](src/040207.md)
* [通过预售验证销量](src/040209.md)
* [常见的课程片段类型](src/040210.md)
* [文稿讲义类课程片段的制作](src/040211.md)
* [屏幕录制类课程片段的制作](src/040212.md)
* [真人出镜类课程片段的制作](src/040213.md)
* [虚拟形象类课程片段的制作](src/040214.md)
* [最常用的视频剪辑操作](src/040215.md)
* [最常用的音频处理操作](src/040216.md)
* [字幕的制作和自动生成](src/040217.md)
* [流量池和二次购买](src/040218.md)
* [如何有效地反盗版](src/040219.md)
* [进一步提升副业的鲁棒性](src/0404.md)
* [网课+独立开发的双引擎副业模式](src/040401.md)
================================================
FILE: book.toml
================================================
[book]
authors = ["Easy"]
language = "zh-cn"
multilingual = false
src = "src"
title = "精益副业"
================================================
FILE: docs/.nojekyll
================================================
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<nav id="sidebar" class="sidebar" aria-label="Table of contents">
<div class="sidebar-scrollbox">
<ol class="chapter"><li class="chapter-item expanded "><a href="index.html"><strong aria-hidden="true">1.</strong> 精益副业</a></li><li class="chapter-item expanded "><a href="01.html" class="active"><strong aria-hidden="true">2.</strong> 为什么副业特别重要</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0101.html"><strong aria-hidden="true">2.1.</strong> 职业可能性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010101.html"><strong aria-hidden="true">2.1.1.</strong> 职业的四大象限</a></li><li class="chapter-item expanded "><a href="010102.html"><strong aria-hidden="true">2.1.2.</strong> 没有副业的职业</a></li><li class="chapter-item expanded "><a href="010103.html"><strong aria-hidden="true">2.1.3.</strong> 副业带来的可能性</a></li></ol></li><li class="chapter-item expanded "><a href="0102.html"><strong aria-hidden="true">2.2.</strong> 职业自由度</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010201.html"><strong aria-hidden="true">2.2.1.</strong> 从中指备用金说起</a></li><li class="chapter-item expanded "><a href="010202.html"><strong aria-hidden="true">2.2.2.</strong> PlanB和反脆弱</a></li><li class="chapter-item expanded "><a href="010203.html"><strong aria-hidden="true">2.2.3.</strong> 全新的工作自由度</a></li></ol></li><li class="chapter-item expanded "><a href="0103.html"><strong aria-hidden="true">2.3.</strong> 职业成长性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010301A.html"><strong aria-hidden="true">2.3.1.</strong> 新技术练兵场</a></li><li class="chapter-item expanded "><a href="010302.html"><strong aria-hidden="true">2.3.2.</strong> 业务敏感度</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="02.html"><strong aria-hidden="true">3.</strong> 如何优雅地做副业</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0201.html"><strong aria-hidden="true">3.1.</strong> 想明白核心资源和核心优势</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020101.html"><strong aria-hidden="true">3.1.1.</strong> 副业的核心资源</a></li><li class="chapter-item expanded "><a href="020102.html"><strong aria-hidden="true">3.1.2.</strong> 副业的核心优势</a></li></ol></li><li class="chapter-item expanded "><a href="0202.html"><strong aria-hidden="true">3.2.</strong> 时间片</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020201.html"><strong aria-hidden="true">3.2.1.</strong> 时间片的销售</a></li><li class="chapter-item expanded "><a href="020202.html"><strong aria-hidden="true">3.2.2.</strong> 时间片的优化</a></li><li class="chapter-item expanded "><a href="020203.html"><strong aria-hidden="true">3.2.3.</strong> 突破时间片限制</a></li></ol></li><li class="chapter-item expanded "><a href="0203.html"><strong aria-hidden="true">3.3.</strong> 资产和被动收入</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020301.html"><strong aria-hidden="true">3.3.1.</strong> 什么是资产</a></li><li class="chapter-item expanded "><a href="020302.html"><strong aria-hidden="true">3.3.2.</strong> 资产的获得方式</a></li><li class="chapter-item expanded "><a href="020303.html"><strong aria-hidden="true">3.3.3.</strong> 资产的量化评估</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="03.html"><strong aria-hidden="true">4.</strong> 优选资产</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0301.html"><strong aria-hidden="true">4.1.</strong> 知识和人脉的变现</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="030101.html"><strong aria-hidden="true">4.1.1.</strong> 付费视频课</a></li><li class="chapter-item expanded "><a href="030102.html"><strong aria-hidden="true">4.1.2.</strong> 付费专栏</a></li><li class="chapter-item expanded "><a href="030103.html"><strong aria-hidden="true">4.1.3.</strong> 付费社群</a></li><li class="chapter-item expanded "><a href="030104.html"><strong aria-hidden="true">4.1.4.</strong> 图书出版</a></li></ol></li><li class="chapter-item expanded "><a href="0302.html"><strong aria-hidden="true">4.2.</strong> 自有产品和服务</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="030201.html"><strong aria-hidden="true">4.2.1.</strong> 应用市场卖APP</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="04.html"><strong aria-hidden="true">5.</strong> 精益副业</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0401.html"><strong aria-hidden="true">5.1.</strong> 精益副业流程</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040104.html"><strong aria-hidden="true">5.1.1.</strong> 商业模式画布</a></li><li class="chapter-item expanded "><a href="040105.html"><strong aria-hidden="true">5.1.2.</strong> 最小可行产品和产品市场契合</a></li></ol></li><li class="chapter-item expanded "><a href="0403.html"><strong aria-hidden="true">5.2.</strong> 精益独立开发实践</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040301.html"><strong aria-hidden="true">5.2.1.</strong> 独立开发的精益流程</a></li><li class="chapter-item expanded "><a href="040302.html"><strong aria-hidden="true">5.2.2.</strong> 福利单词项目简介</a></li><li class="chapter-item expanded "><a href="040303.html"><strong aria-hidden="true">5.2.3.</strong> 福利单词的商业模式画布</a></li><li class="chapter-item expanded "><a href="040304.html"><strong aria-hidden="true">5.2.4.</strong> 通过用户画像细化客户</a></li><li class="chapter-item expanded "><a href="040305.html"><strong aria-hidden="true">5.2.5.</strong> 画像→场景→功能和分期</a></li><li class="chapter-item expanded "><a href="040306.html"><strong aria-hidden="true">5.2.6.</strong> 什么是好的商业设计</a></li><li class="chapter-item expanded "><a href="040307.html"><strong aria-hidden="true">5.2.7.</strong> 人人能用的四大原则</a></li><li class="chapter-item expanded "><a href="040308.html"><strong aria-hidden="true">5.2.8.</strong> 独特Logo解决方案</a></li><li class="chapter-item expanded "><a href="040309.html"><strong aria-hidden="true">5.2.9.</strong> 使用AdobeXD设计界面</a></li><li class="chapter-item expanded "><a href="040310.html"><strong aria-hidden="true">5.2.10.</strong> 个人支付解决方案</a></li><li class="chapter-item expanded "><a href="040311.html"><strong aria-hidden="true">5.2.11.</strong> 使用「兔小巢」处理用户反馈</a></li><li class="chapter-item expanded "><a href="040312.html"><strong aria-hidden="true">5.2.12.</strong> 2A3R漏斗和增长优化</a></li></ol></li><li class="chapter-item expanded "><a href="0402.html"><strong aria-hidden="true">5.3.</strong> 精益网课变现实践</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040207.html"><strong aria-hidden="true">5.3.1.</strong> 大纲的注意点</a></li><li class="chapter-item expanded "><a href="040209.html"><strong aria-hidden="true">5.3.2.</strong> 通过预售验证销量</a></li><li class="chapter-item expanded "><a href="040210.html"><strong aria-hidden="true">5.3.3.</strong> 常见的课程片段类型</a></li><li class="chapter-item expanded "><a href="040211.html"><strong aria-hidden="true">5.3.4.</strong> 文稿讲义类课程片段的制作</a></li><li class="chapter-item expanded "><a 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<h1 id="为什么副业特别重要"><a class="header" href="#为什么副业特别重要">为什么副业特别重要</a></h1>
<p>在很多人的印象中，副业也许只是挣点零花钱补贴家用的小打小闹。但实际上，它对于我们的整个职业有非常大的影响，甚至会改变我们的人生。</p>
<p>本章我们将从「职业可能性」、「职业自由度」以及「职业成长性」三个方面来进行说明。</p>
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<ol class="chapter"><li class="chapter-item expanded "><a href="index.html"><strong aria-hidden="true">1.</strong> 精益副业</a></li><li class="chapter-item expanded "><a href="01.html"><strong aria-hidden="true">2.</strong> 为什么副业特别重要</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0101.html" class="active"><strong aria-hidden="true">2.1.</strong> 职业可能性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010101.html"><strong aria-hidden="true">2.1.1.</strong> 职业的四大象限</a></li><li class="chapter-item expanded "><a href="010102.html"><strong aria-hidden="true">2.1.2.</strong> 没有副业的职业</a></li><li class="chapter-item expanded "><a href="010103.html"><strong aria-hidden="true">2.1.3.</strong> 副业带来的可能性</a></li></ol></li><li class="chapter-item expanded "><a href="0102.html"><strong aria-hidden="true">2.2.</strong> 职业自由度</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010201.html"><strong aria-hidden="true">2.2.1.</strong> 从中指备用金说起</a></li><li class="chapter-item expanded "><a href="010202.html"><strong aria-hidden="true">2.2.2.</strong> PlanB和反脆弱</a></li><li class="chapter-item expanded "><a href="010203.html"><strong aria-hidden="true">2.2.3.</strong> 全新的工作自由度</a></li></ol></li><li class="chapter-item expanded "><a href="0103.html"><strong aria-hidden="true">2.3.</strong> 职业成长性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010301A.html"><strong aria-hidden="true">2.3.1.</strong> 新技术练兵场</a></li><li class="chapter-item expanded "><a href="010302.html"><strong aria-hidden="true">2.3.2.</strong> 业务敏感度</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="02.html"><strong aria-hidden="true">3.</strong> 如何优雅地做副业</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0201.html"><strong aria-hidden="true">3.1.</strong> 想明白核心资源和核心优势</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020101.html"><strong aria-hidden="true">3.1.1.</strong> 副业的核心资源</a></li><li class="chapter-item expanded "><a href="020102.html"><strong aria-hidden="true">3.1.2.</strong> 副业的核心优势</a></li></ol></li><li class="chapter-item expanded "><a href="0202.html"><strong aria-hidden="true">3.2.</strong> 时间片</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020201.html"><strong aria-hidden="true">3.2.1.</strong> 时间片的销售</a></li><li class="chapter-item expanded "><a href="020202.html"><strong aria-hidden="true">3.2.2.</strong> 时间片的优化</a></li><li class="chapter-item expanded "><a href="020203.html"><strong aria-hidden="true">3.2.3.</strong> 突破时间片限制</a></li></ol></li><li class="chapter-item expanded "><a href="0203.html"><strong aria-hidden="true">3.3.</strong> 资产和被动收入</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020301.html"><strong aria-hidden="true">3.3.1.</strong> 什么是资产</a></li><li class="chapter-item expanded "><a href="020302.html"><strong aria-hidden="true">3.3.2.</strong> 资产的获得方式</a></li><li class="chapter-item expanded "><a href="020303.html"><strong aria-hidden="true">3.3.3.</strong> 资产的量化评估</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="03.html"><strong aria-hidden="true">4.</strong> 优选资产</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0301.html"><strong aria-hidden="true">4.1.</strong> 知识和人脉的变现</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="030101.html"><strong aria-hidden="true">4.1.1.</strong> 付费视频课</a></li><li class="chapter-item expanded "><a href="030102.html"><strong aria-hidden="true">4.1.2.</strong> 付费专栏</a></li><li class="chapter-item expanded "><a href="030103.html"><strong aria-hidden="true">4.1.3.</strong> 付费社群</a></li><li class="chapter-item expanded "><a href="030104.html"><strong aria-hidden="true">4.1.4.</strong> 图书出版</a></li></ol></li><li class="chapter-item expanded "><a href="0302.html"><strong aria-hidden="true">4.2.</strong> 自有产品和服务</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="030201.html"><strong aria-hidden="true">4.2.1.</strong> 应用市场卖APP</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="04.html"><strong aria-hidden="true">5.</strong> 精益副业</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0401.html"><strong aria-hidden="true">5.1.</strong> 精益副业流程</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040104.html"><strong aria-hidden="true">5.1.1.</strong> 商业模式画布</a></li><li class="chapter-item expanded "><a href="040105.html"><strong aria-hidden="true">5.1.2.</strong> 最小可行产品和产品市场契合</a></li></ol></li><li class="chapter-item expanded "><a href="0403.html"><strong aria-hidden="true">5.2.</strong> 精益独立开发实践</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040301.html"><strong aria-hidden="true">5.2.1.</strong> 独立开发的精益流程</a></li><li class="chapter-item expanded "><a href="040302.html"><strong aria-hidden="true">5.2.2.</strong> 福利单词项目简介</a></li><li class="chapter-item expanded "><a href="040303.html"><strong aria-hidden="true">5.2.3.</strong> 福利单词的商业模式画布</a></li><li class="chapter-item expanded "><a href="040304.html"><strong aria-hidden="true">5.2.4.</strong> 通过用户画像细化客户</a></li><li class="chapter-item expanded "><a href="040305.html"><strong aria-hidden="true">5.2.5.</strong> 画像→场景→功能和分期</a></li><li class="chapter-item expanded "><a href="040306.html"><strong aria-hidden="true">5.2.6.</strong> 什么是好的商业设计</a></li><li class="chapter-item expanded "><a href="040307.html"><strong aria-hidden="true">5.2.7.</strong> 人人能用的四大原则</a></li><li class="chapter-item expanded "><a href="040308.html"><strong aria-hidden="true">5.2.8.</strong> 独特Logo解决方案</a></li><li class="chapter-item expanded "><a href="040309.html"><strong aria-hidden="true">5.2.9.</strong> 使用AdobeXD设计界面</a></li><li class="chapter-item expanded "><a href="040310.html"><strong aria-hidden="true">5.2.10.</strong> 个人支付解决方案</a></li><li class="chapter-item expanded "><a href="040311.html"><strong aria-hidden="true">5.2.11.</strong> 使用「兔小巢」处理用户反馈</a></li><li class="chapter-item expanded "><a href="040312.html"><strong aria-hidden="true">5.2.12.</strong> 2A3R漏斗和增长优化</a></li></ol></li><li class="chapter-item expanded "><a href="0402.html"><strong aria-hidden="true">5.3.</strong> 精益网课变现实践</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040207.html"><strong aria-hidden="true">5.3.1.</strong> 大纲的注意点</a></li><li class="chapter-item expanded "><a href="040209.html"><strong aria-hidden="true">5.3.2.</strong> 通过预售验证销量</a></li><li class="chapter-item expanded "><a href="040210.html"><strong aria-hidden="true">5.3.3.</strong> 常见的课程片段类型</a></li><li class="chapter-item expanded "><a href="040211.html"><strong aria-hidden="true">5.3.4.</strong> 文稿讲义类课程片段的制作</a></li><li class="chapter-item expanded "><a href="040212.html"><strong aria-hidden="true">5.3.5.</strong> 屏幕录制类课程片段的制作</a></li><li class="chapter-item expanded "><a href="040213.html"><strong aria-hidden="true">5.3.6.</strong> 真人出镜类课程片段的制作</a></li><li class="chapter-item expanded "><a href="040214.html"><strong aria-hidden="true">5.3.7.</strong> 虚拟形象类课程片段的制作</a></li><li class="chapter-item expanded "><a href="040215.html"><strong aria-hidden="true">5.3.8.</strong> 最常用的视频剪辑操作</a></li><li class="chapter-item expanded "><a href="040216.html"><strong aria-hidden="true">5.3.9.</strong> 最常用的音频处理操作</a></li><li class="chapter-item expanded "><a href="040217.html"><strong aria-hidden="true">5.3.10.</strong> 字幕的制作和自动生成</a></li><li class="chapter-item expanded "><a href="040218.html"><strong aria-hidden="true">5.3.11.</strong> 流量池和二次购买</a></li><li class="chapter-item expanded "><a href="040219.html"><strong aria-hidden="true">5.3.12.</strong> 如何有效地反盗版</a></li></ol></li><li class="chapter-item expanded "><a href="0404.html"><strong 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<h1 id="职业可能性"><a class="header" href="#职业可能性">职业可能性</a></h1>
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<ol class="chapter"><li class="chapter-item expanded "><a href="index.html"><strong aria-hidden="true">1.</strong> 精益副业</a></li><li class="chapter-item expanded "><a href="01.html"><strong aria-hidden="true">2.</strong> 为什么副业特别重要</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0101.html"><strong aria-hidden="true">2.1.</strong> 职业可能性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010101.html" class="active"><strong aria-hidden="true">2.1.1.</strong> 职业的四大象限</a></li><li class="chapter-item expanded "><a href="010102.html"><strong aria-hidden="true">2.1.2.</strong> 没有副业的职业</a></li><li class="chapter-item expanded "><a href="010103.html"><strong aria-hidden="true">2.1.3.</strong> 副业带来的可能性</a></li></ol></li><li class="chapter-item expanded "><a href="0102.html"><strong aria-hidden="true">2.2.</strong> 职业自由度</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010201.html"><strong aria-hidden="true">2.2.1.</strong> 从中指备用金说起</a></li><li class="chapter-item expanded "><a href="010202.html"><strong aria-hidden="true">2.2.2.</strong> PlanB和反脆弱</a></li><li class="chapter-item expanded "><a href="010203.html"><strong aria-hidden="true">2.2.3.</strong> 全新的工作自由度</a></li></ol></li><li class="chapter-item expanded "><a href="0103.html"><strong aria-hidden="true">2.3.</strong> 职业成长性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010301A.html"><strong aria-hidden="true">2.3.1.</strong> 新技术练兵场</a></li><li class="chapter-item expanded "><a href="010302.html"><strong aria-hidden="true">2.3.2.</strong> 业务敏感度</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="02.html"><strong aria-hidden="true">3.</strong> 如何优雅地做副业</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0201.html"><strong aria-hidden="true">3.1.</strong> 想明白核心资源和核心优势</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020101.html"><strong aria-hidden="true">3.1.1.</strong> 副业的核心资源</a></li><li class="chapter-item expanded "><a href="020102.html"><strong aria-hidden="true">3.1.2.</strong> 副业的核心优势</a></li></ol></li><li class="chapter-item expanded "><a href="0202.html"><strong aria-hidden="true">3.2.</strong> 时间片</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020201.html"><strong aria-hidden="true">3.2.1.</strong> 时间片的销售</a></li><li class="chapter-item expanded "><a href="020202.html"><strong aria-hidden="true">3.2.2.</strong> 时间片的优化</a></li><li class="chapter-item expanded "><a href="020203.html"><strong aria-hidden="true">3.2.3.</strong> 突破时间片限制</a></li></ol></li><li class="chapter-item expanded "><a href="0203.html"><strong aria-hidden="true">3.3.</strong> 资产和被动收入</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020301.html"><strong aria-hidden="true">3.3.1.</strong> 什么是资产</a></li><li class="chapter-item expanded "><a href="020302.html"><strong aria-hidden="true">3.3.2.</strong> 资产的获得方式</a></li><li class="chapter-item expanded "><a href="020303.html"><strong aria-hidden="true">3.3.3.</strong> 资产的量化评估</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="03.html"><strong aria-hidden="true">4.</strong> 优选资产</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0301.html"><strong aria-hidden="true">4.1.</strong> 知识和人脉的变现</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="030101.html"><strong aria-hidden="true">4.1.1.</strong> 付费视频课</a></li><li class="chapter-item expanded "><a href="030102.html"><strong aria-hidden="true">4.1.2.</strong> 付费专栏</a></li><li class="chapter-item expanded "><a href="030103.html"><strong aria-hidden="true">4.1.3.</strong> 付费社群</a></li><li class="chapter-item expanded "><a href="030104.html"><strong aria-hidden="true">4.1.4.</strong> 图书出版</a></li></ol></li><li class="chapter-item expanded "><a href="0302.html"><strong aria-hidden="true">4.2.</strong> 自有产品和服务</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="030201.html"><strong aria-hidden="true">4.2.1.</strong> 应用市场卖APP</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="04.html"><strong aria-hidden="true">5.</strong> 精益副业</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0401.html"><strong aria-hidden="true">5.1.</strong> 精益副业流程</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040104.html"><strong aria-hidden="true">5.1.1.</strong> 商业模式画布</a></li><li class="chapter-item expanded "><a href="040105.html"><strong aria-hidden="true">5.1.2.</strong> 最小可行产品和产品市场契合</a></li></ol></li><li class="chapter-item expanded "><a href="0403.html"><strong aria-hidden="true">5.2.</strong> 精益独立开发实践</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040301.html"><strong aria-hidden="true">5.2.1.</strong> 独立开发的精益流程</a></li><li class="chapter-item expanded "><a href="040302.html"><strong aria-hidden="true">5.2.2.</strong> 福利单词项目简介</a></li><li class="chapter-item expanded "><a href="040303.html"><strong aria-hidden="true">5.2.3.</strong> 福利单词的商业模式画布</a></li><li class="chapter-item expanded "><a href="040304.html"><strong aria-hidden="true">5.2.4.</strong> 通过用户画像细化客户</a></li><li class="chapter-item expanded "><a href="040305.html"><strong aria-hidden="true">5.2.5.</strong> 画像→场景→功能和分期</a></li><li class="chapter-item expanded "><a href="040306.html"><strong aria-hidden="true">5.2.6.</strong> 什么是好的商业设计</a></li><li class="chapter-item expanded "><a href="040307.html"><strong aria-hidden="true">5.2.7.</strong> 人人能用的四大原则</a></li><li class="chapter-item expanded "><a href="040308.html"><strong aria-hidden="true">5.2.8.</strong> 独特Logo解决方案</a></li><li class="chapter-item expanded "><a href="040309.html"><strong aria-hidden="true">5.2.9.</strong> 使用AdobeXD设计界面</a></li><li class="chapter-item expanded "><a href="040310.html"><strong aria-hidden="true">5.2.10.</strong> 个人支付解决方案</a></li><li class="chapter-item expanded "><a href="040311.html"><strong aria-hidden="true">5.2.11.</strong> 使用「兔小巢」处理用户反馈</a></li><li class="chapter-item expanded "><a href="040312.html"><strong aria-hidden="true">5.2.12.</strong> 2A3R漏斗和增长优化</a></li></ol></li><li class="chapter-item expanded "><a href="0402.html"><strong aria-hidden="true">5.3.</strong> 精益网课变现实践</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040207.html"><strong aria-hidden="true">5.3.1.</strong> 大纲的注意点</a></li><li class="chapter-item expanded "><a href="040209.html"><strong aria-hidden="true">5.3.2.</strong> 通过预售验证销量</a></li><li class="chapter-item expanded "><a href="040210.html"><strong aria-hidden="true">5.3.3.</strong> 常见的课程片段类型</a></li><li class="chapter-item expanded "><a href="040211.html"><strong aria-hidden="true">5.3.4.</strong> 文稿讲义类课程片段的制作</a></li><li class="chapter-item expanded "><a href="040212.html"><strong aria-hidden="true">5.3.5.</strong> 屏幕录制类课程片段的制作</a></li><li class="chapter-item expanded "><a href="040213.html"><strong aria-hidden="true">5.3.6.</strong> 真人出镜类课程片段的制作</a></li><li class="chapter-item expanded "><a href="040214.html"><strong aria-hidden="true">5.3.7.</strong> 虚拟形象类课程片段的制作</a></li><li class="chapter-item expanded "><a href="040215.html"><strong aria-hidden="true">5.3.8.</strong> 最常用的视频剪辑操作</a></li><li class="chapter-item expanded "><a href="040216.html"><strong aria-hidden="true">5.3.9.</strong> 最常用的音频处理操作</a></li><li class="chapter-item expanded "><a href="040217.html"><strong aria-hidden="true">5.3.10.</strong> 字幕的制作和自动生成</a></li><li class="chapter-item expanded "><a href="040218.html"><strong aria-hidden="true">5.3.11.</strong> 流量池和二次购买</a></li><li class="chapter-item expanded "><a href="040219.html"><strong aria-hidden="true">5.3.12.</strong> 如何有效地反盗版</a></li></ol></li><li class="chapter-item expanded "><a href="0404.html"><strong aria-hidden="true">5.4.</strong> 进一步提升副业的鲁棒性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040401.html"><strong aria-hidden="true">5.4.1.</strong> 网课+独立开发的双引擎副业模式</a></li></ol></li></ol></li></ol>
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<h1 id="职业的四大象限"><a class="header" href="#职业的四大象限">职业的四大象限</a></h1>
<p>2014年的时候，我做过一个「程序员拍卖」的项目。听起来很神奇，其实就是将我们遴选过的优质程序员推送给各家在招聘的公司，让他们来竞价，从而帮程序员们找到一份满意的工作。</p>
<p>那两年，我们为上千名程序员找到了工作。后来我把从中学到的对于程序员职业的理解写成了一本小书，叫做<a href="https://www.amazon.cn/dp/B00PJVX160">《程序员跳槽全攻略》</a>。</p>
<p>书里我创造了一个用来分析程序员职业的工具，叫做「方糖职业路线图」。它根据现金流将程序员的职业空间分布到了E、S、B、I 四个象限中，我们依次来说说。</p>
<p><img src="images/ch01-fangtangzhiyeluxiantu.jpg" alt="" /></p>
<h2 id="e象限雇员象限帮别人挣钱"><a class="header" href="#e象限雇员象限帮别人挣钱">E象限（雇员象限）、帮别人挣钱</a></h2>
<p>E象限是雇员象限。别人给我们发工资，我们帮别人挣钱。这是风险最小的象限，我们的工作任务是别人分配的，只要认真完成，每个月都能得到预期中的收益。</p>
<p>在从开发走向高级开发后，往往就可以开始选择发展路线。E象限的典型的发展路线有两种，专家线和管理线。</p>
<p>E象限的优点是稳定，缺点是天花板非常明显。</p>
<h2 id="s象限自雇象限为自己挣钱"><a class="header" href="#s象限自雇象限为自己挣钱">S象限（自雇象限）、为自己挣钱</a></h2>
<p>S象限是自雇象限，自己挣钱自己花，一般不雇用别人。比如做独立开发、组建工作室做外包和建站，甚至也可能做一些和编程没有关系的事情。</p>
<p>S象限最大的优点是，自己的业务自己做主，挣的钱也都是自己的。一个三五十万的外包做下来，一年的基本生活保障就有了。</p>
<p>S象限的缺点是，收益未必能比E象限多多少，而风险却高很多。光靠单纯的编程技能往往搞不定，还需要把接活拉活的能力、协调沟通的能力都培养起来。这些能力往往在程序员的舒适区外，需要花精力和时间去培养。因为收入是业务驱动的，所以行业的风险也会直接转嫁到我们这里。</p>
<h2 id="b象限创业象限让雇员挣钱"><a class="header" href="#b象限创业象限让雇员挣钱">B象限（创业象限）、让雇员挣钱</a></h2>
<p>B象限是创业象限，和S象限最大的不同是我们不是自己干活，而是雇用其他人来帮我们干活挣钱。</p>
<p>它的优点在于，可以让我们从S象限的天花板中解脱出来，拥有规模化成长的可能性。</p>
<p>而缺点在于，它有一个比较大的固定成本。即使是对于轻资产的互联网公司来说，也是如此。比如人力成本。招聘、组建、培养一个团队是非常耗费时间和精力的，所以即使当业务不好的时候，我们还是需要支付大量的工资来维持团队，以便之后能快速恢复业务。</p>
<h2 id="i象限投资象限让钱挣钱"><a class="header" href="#i象限投资象限让钱挣钱">I象限（投资象限）、让钱挣钱</a></h2>
<p>I象限是投资象限，是在我们有了一定的资本之后的一种让钱挣钱的方式。在B象限里，我们需要创办企业来挣钱，这需要大量的精力。即使你的精力异常充沛，同时运营三五家公司也就到上限了。I象限让我们以投资的方式参与到大量的公司中去，共享这些公司的增长，从而实现资产的增值。</p>
<p>在了解了四大象限以后，我们可以发现，如果赶不上公司上市这种可遇不可求的事情、或者能一路升迁做到大公司高层，先不说财务自由，光是要想在北上深买房安家，只留在E象限都是非常困难的 —— 我们必须向其他象限发展。</p>
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<ol class="chapter"><li class="chapter-item expanded "><a href="index.html"><strong aria-hidden="true">1.</strong> 精益副业</a></li><li class="chapter-item expanded "><a href="01.html"><strong aria-hidden="true">2.</strong> 为什么副业特别重要</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0101.html"><strong aria-hidden="true">2.1.</strong> 职业可能性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010101.html"><strong aria-hidden="true">2.1.1.</strong> 职业的四大象限</a></li><li class="chapter-item expanded "><a href="010102.html" class="active"><strong aria-hidden="true">2.1.2.</strong> 没有副业的职业</a></li><li class="chapter-item expanded "><a href="010103.html"><strong aria-hidden="true">2.1.3.</strong> 副业带来的可能性</a></li></ol></li><li class="chapter-item expanded "><a href="0102.html"><strong aria-hidden="true">2.2.</strong> 职业自由度</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010201.html"><strong aria-hidden="true">2.2.1.</strong> 从中指备用金说起</a></li><li class="chapter-item expanded "><a href="010202.html"><strong aria-hidden="true">2.2.2.</strong> PlanB和反脆弱</a></li><li class="chapter-item expanded "><a href="010203.html"><strong aria-hidden="true">2.2.3.</strong> 全新的工作自由度</a></li></ol></li><li class="chapter-item expanded "><a href="0103.html"><strong aria-hidden="true">2.3.</strong> 职业成长性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010301A.html"><strong aria-hidden="true">2.3.1.</strong> 新技术练兵场</a></li><li class="chapter-item expanded "><a href="010302.html"><strong aria-hidden="true">2.3.2.</strong> 业务敏感度</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="02.html"><strong aria-hidden="true">3.</strong> 如何优雅地做副业</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0201.html"><strong aria-hidden="true">3.1.</strong> 想明白核心资源和核心优势</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020101.html"><strong aria-hidden="true">3.1.1.</strong> 副业的核心资源</a></li><li class="chapter-item expanded "><a href="020102.html"><strong aria-hidden="true">3.1.2.</strong> 副业的核心优势</a></li></ol></li><li class="chapter-item expanded "><a href="0202.html"><strong aria-hidden="true">3.2.</strong> 时间片</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020201.html"><strong aria-hidden="true">3.2.1.</strong> 时间片的销售</a></li><li class="chapter-item expanded "><a href="020202.html"><strong aria-hidden="true">3.2.2.</strong> 时间片的优化</a></li><li class="chapter-item expanded "><a href="020203.html"><strong aria-hidden="true">3.2.3.</strong> 突破时间片限制</a></li></ol></li><li class="chapter-item expanded "><a href="0203.html"><strong aria-hidden="true">3.3.</strong> 资产和被动收入</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020301.html"><strong aria-hidden="true">3.3.1.</strong> 什么是资产</a></li><li class="chapter-item expanded "><a href="020302.html"><strong aria-hidden="true">3.3.2.</strong> 资产的获得方式</a></li><li class="chapter-item expanded "><a href="020303.html"><strong aria-hidden="true">3.3.3.</strong> 资产的量化评估</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="03.html"><strong aria-hidden="true">4.</strong> 优选资产</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0301.html"><strong aria-hidden="true">4.1.</strong> 知识和人脉的变现</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="030101.html"><strong aria-hidden="true">4.1.1.</strong> 付费视频课</a></li><li class="chapter-item expanded "><a href="030102.html"><strong aria-hidden="true">4.1.2.</strong> 付费专栏</a></li><li class="chapter-item expanded "><a href="030103.html"><strong aria-hidden="true">4.1.3.</strong> 付费社群</a></li><li class="chapter-item expanded "><a href="030104.html"><strong aria-hidden="true">4.1.4.</strong> 图书出版</a></li></ol></li><li class="chapter-item expanded "><a href="0302.html"><strong aria-hidden="true">4.2.</strong> 自有产品和服务</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="030201.html"><strong aria-hidden="true">4.2.1.</strong> 应用市场卖APP</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="04.html"><strong aria-hidden="true">5.</strong> 精益副业</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0401.html"><strong aria-hidden="true">5.1.</strong> 精益副业流程</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040104.html"><strong aria-hidden="true">5.1.1.</strong> 商业模式画布</a></li><li class="chapter-item expanded "><a href="040105.html"><strong aria-hidden="true">5.1.2.</strong> 最小可行产品和产品市场契合</a></li></ol></li><li class="chapter-item expanded "><a href="0403.html"><strong aria-hidden="true">5.2.</strong> 精益独立开发实践</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040301.html"><strong aria-hidden="true">5.2.1.</strong> 独立开发的精益流程</a></li><li class="chapter-item expanded "><a href="040302.html"><strong aria-hidden="true">5.2.2.</strong> 福利单词项目简介</a></li><li class="chapter-item expanded "><a href="040303.html"><strong aria-hidden="true">5.2.3.</strong> 福利单词的商业模式画布</a></li><li class="chapter-item expanded "><a href="040304.html"><strong aria-hidden="true">5.2.4.</strong> 通过用户画像细化客户</a></li><li class="chapter-item expanded "><a href="040305.html"><strong aria-hidden="true">5.2.5.</strong> 画像→场景→功能和分期</a></li><li class="chapter-item expanded "><a href="040306.html"><strong aria-hidden="true">5.2.6.</strong> 什么是好的商业设计</a></li><li class="chapter-item expanded "><a href="040307.html"><strong aria-hidden="true">5.2.7.</strong> 人人能用的四大原则</a></li><li class="chapter-item expanded "><a href="040308.html"><strong aria-hidden="true">5.2.8.</strong> 独特Logo解决方案</a></li><li class="chapter-item expanded "><a href="040309.html"><strong aria-hidden="true">5.2.9.</strong> 使用AdobeXD设计界面</a></li><li class="chapter-item 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<h1 id="没有副业的职业"><a class="header" href="#没有副业的职业">没有副业的职业</a></h1>
<p>然而在没有副业的情况下，我们的职业就是单进程、只能做单选题。</p>
<p>我们在象限之间的移动，往往只能是突发式的。前一天还在E象限做雇员，第二天突然就辞职创业或者做外包去了。然而贸然进入一个新象限，将面临非常大的风险。因为每一个象限，它背后的商业模式是不同的，对人的能力、思维、精力的要求也都完全不一样。</p>
<h2 id="eb辞职创业"><a class="header" href="#eb辞职创业">E→B，辞职创业</a></h2>
<p>先来说说「辞职创业」。</p>
<p>媒体很喜欢把创业宣传得一蹴而就，仿佛只要有一个独特的想法，就可以一夜暴富、咸鱼翻身。</p>
<p>程序员群体的理想主义趋向又比较明显，加上有无数包装出来的成功案例，所以这是程序员从E象限移动到B象限最常见的途径。</p>
<p>有激进派的，拿着自己的一点积蓄就英勇地加入的创业的队伍；有稳健点的，在搞定了天使投资以后再离职的。</p>
<p>但创业的光环在市场的面前毫无用处，要找到一个真正有商业价值的需求非常困难，往往要花很长的时间试错。而后，还要针对这个需求做出比现有方案至少好十倍的新方案。同时，还有大量公司管理、人力招聘、融资沟通方面的事务，这些都会让创业新手难以招架。</p>
<p>不少程序员朋友找我聊他们的创业想法，我发现他们真的只有想法 —— 完全没有进行过验证，他们并不了解B象限的生存法则。</p>
<h2 id="es回老家开工作室"><a class="header" href="#es回老家开工作室">E→S，回老家开工作室</a></h2>
<p>S象限，在这里可以看成是 Easy 难度的B象限，因为自雇没有员工，可以不处理公司管理相关事务。</p>
<p>最熟悉的讨论就是回老家结婚，不，开工作室。我有不少北漂朋友都选择了这条路。本质上来说，这其实是一个好选择，但问题在于，如果没有做好前期准备，失败率也是非常高的。</p>
<p>在大公司工作的人容易产生一种幻觉，那就是把平台的能力当做自己的能力。以大公司的身份去和别人谈合作的时候，感觉都很容易。等到自己离完职才发现，同样的客户，你根本都见不到人。</p>
<p>我知道不少朋友都是因为高估了自己拉业务的能力，最后不得不又重返北上深。</p>
<p>加上全球经济放缓、美元投资减少，这种单线切换的方式又包含巨大的风险，所以很多程序员都选择了被锁死在E象限，成为永久的打工人。</p>
<p>我并不是说打工不好，但如果你不能较快地晋升到高级职位的话，就要仔细考虑如何应对正在形成的35岁新门槛。</p>
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<ol class="chapter"><li class="chapter-item expanded "><a href="index.html"><strong aria-hidden="true">1.</strong> 精益副业</a></li><li class="chapter-item expanded "><a href="01.html"><strong aria-hidden="true">2.</strong> 为什么副业特别重要</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0101.html"><strong aria-hidden="true">2.1.</strong> 职业可能性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010101.html"><strong aria-hidden="true">2.1.1.</strong> 职业的四大象限</a></li><li class="chapter-item expanded "><a href="010102.html"><strong aria-hidden="true">2.1.2.</strong> 没有副业的职业</a></li><li class="chapter-item expanded "><a href="010103.html" class="active"><strong aria-hidden="true">2.1.3.</strong> 副业带来的可能性</a></li></ol></li><li class="chapter-item expanded "><a href="0102.html"><strong aria-hidden="true">2.2.</strong> 职业自由度</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010201.html"><strong aria-hidden="true">2.2.1.</strong> 从中指备用金说起</a></li><li class="chapter-item expanded "><a href="010202.html"><strong aria-hidden="true">2.2.2.</strong> PlanB和反脆弱</a></li><li class="chapter-item expanded "><a href="010203.html"><strong aria-hidden="true">2.2.3.</strong> 全新的工作自由度</a></li></ol></li><li class="chapter-item expanded "><a href="0103.html"><strong aria-hidden="true">2.3.</strong> 职业成长性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010301A.html"><strong aria-hidden="true">2.3.1.</strong> 新技术练兵场</a></li><li class="chapter-item expanded "><a href="010302.html"><strong aria-hidden="true">2.3.2.</strong> 业务敏感度</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="02.html"><strong aria-hidden="true">3.</strong> 如何优雅地做副业</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0201.html"><strong aria-hidden="true">3.1.</strong> 想明白核心资源和核心优势</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020101.html"><strong aria-hidden="true">3.1.1.</strong> 副业的核心资源</a></li><li class="chapter-item expanded "><a href="020102.html"><strong aria-hidden="true">3.1.2.</strong> 副业的核心优势</a></li></ol></li><li class="chapter-item expanded "><a href="0202.html"><strong aria-hidden="true">3.2.</strong> 时间片</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020201.html"><strong aria-hidden="true">3.2.1.</strong> 时间片的销售</a></li><li class="chapter-item expanded "><a href="020202.html"><strong aria-hidden="true">3.2.2.</strong> 时间片的优化</a></li><li class="chapter-item expanded "><a href="020203.html"><strong aria-hidden="true">3.2.3.</strong> 突破时间片限制</a></li></ol></li><li class="chapter-item expanded "><a href="0203.html"><strong aria-hidden="true">3.3.</strong> 资产和被动收入</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020301.html"><strong aria-hidden="true">3.3.1.</strong> 什么是资产</a></li><li class="chapter-item expanded "><a href="020302.html"><strong aria-hidden="true">3.3.2.</strong> 资产的获得方式</a></li><li class="chapter-item expanded "><a href="020303.html"><strong aria-hidden="true">3.3.3.</strong> 资产的量化评估</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="03.html"><strong aria-hidden="true">4.</strong> 优选资产</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0301.html"><strong aria-hidden="true">4.1.</strong> 知识和人脉的变现</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="030101.html"><strong aria-hidden="true">4.1.1.</strong> 付费视频课</a></li><li class="chapter-item expanded "><a href="030102.html"><strong aria-hidden="true">4.1.2.</strong> 付费专栏</a></li><li class="chapter-item expanded "><a href="030103.html"><strong aria-hidden="true">4.1.3.</strong> 付费社群</a></li><li class="chapter-item expanded "><a href="030104.html"><strong aria-hidden="true">4.1.4.</strong> 图书出版</a></li></ol></li><li class="chapter-item expanded "><a href="0302.html"><strong aria-hidden="true">4.2.</strong> 自有产品和服务</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="030201.html"><strong aria-hidden="true">4.2.1.</strong> 应用市场卖APP</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="04.html"><strong aria-hidden="true">5.</strong> 精益副业</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0401.html"><strong aria-hidden="true">5.1.</strong> 精益副业流程</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040104.html"><strong aria-hidden="true">5.1.1.</strong> 商业模式画布</a></li><li class="chapter-item expanded "><a href="040105.html"><strong aria-hidden="true">5.1.2.</strong> 最小可行产品和产品市场契合</a></li></ol></li><li class="chapter-item expanded "><a href="0403.html"><strong aria-hidden="true">5.2.</strong> 精益独立开发实践</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040301.html"><strong aria-hidden="true">5.2.1.</strong> 独立开发的精益流程</a></li><li class="chapter-item expanded "><a href="040302.html"><strong aria-hidden="true">5.2.2.</strong> 福利单词项目简介</a></li><li class="chapter-item expanded "><a href="040303.html"><strong aria-hidden="true">5.2.3.</strong> 福利单词的商业模式画布</a></li><li class="chapter-item expanded "><a href="040304.html"><strong aria-hidden="true">5.2.4.</strong> 通过用户画像细化客户</a></li><li class="chapter-item expanded "><a href="040305.html"><strong aria-hidden="true">5.2.5.</strong> 画像→场景→功能和分期</a></li><li class="chapter-item expanded "><a href="040306.html"><strong aria-hidden="true">5.2.6.</strong> 什么是好的商业设计</a></li><li class="chapter-item expanded "><a href="040307.html"><strong aria-hidden="true">5.2.7.</strong> 人人能用的四大原则</a></li><li class="chapter-item expanded "><a href="040308.html"><strong aria-hidden="true">5.2.8.</strong> 独特Logo解决方案</a></li><li class="chapter-item expanded "><a href="040309.html"><strong aria-hidden="true">5.2.9.</strong> 使用AdobeXD设计界面</a></li><li class="chapter-item 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href="040212.html"><strong aria-hidden="true">5.3.5.</strong> 屏幕录制类课程片段的制作</a></li><li class="chapter-item expanded "><a href="040213.html"><strong aria-hidden="true">5.3.6.</strong> 真人出镜类课程片段的制作</a></li><li class="chapter-item expanded "><a href="040214.html"><strong aria-hidden="true">5.3.7.</strong> 虚拟形象类课程片段的制作</a></li><li class="chapter-item expanded "><a href="040215.html"><strong aria-hidden="true">5.3.8.</strong> 最常用的视频剪辑操作</a></li><li class="chapter-item expanded "><a href="040216.html"><strong aria-hidden="true">5.3.9.</strong> 最常用的音频处理操作</a></li><li class="chapter-item expanded "><a href="040217.html"><strong aria-hidden="true">5.3.10.</strong> 字幕的制作和自动生成</a></li><li class="chapter-item expanded "><a href="040218.html"><strong aria-hidden="true">5.3.11.</strong> 流量池和二次购买</a></li><li class="chapter-item expanded "><a href="040219.html"><strong aria-hidden="true">5.3.12.</strong> 如何有效地反盗版</a></li></ol></li><li class="chapter-item expanded "><a href="0404.html"><strong aria-hidden="true">5.4.</strong> 进一步提升副业的鲁棒性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040401.html"><strong aria-hidden="true">5.4.1.</strong> 网课+独立开发的双引擎副业模式</a></li></ol></li></ol></li></ol>
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<h1 id="副业带来的可能性"><a class="header" href="#副业带来的可能性">副业带来的可能性</a></h1>
<p>当我们有了副业，情况就完全不一样了。</p>
<p>因为我们从单进程变成了多进程，可以并行地进行尝试。最重要的是，这种尝试并不会影响我们的主业，不会降低我们的生活质量。</p>
<p>我们还是以上一节的两个例子来看。</p>
<h2 id="es回老家开工作室"><a class="header" href="#es回老家开工作室">E→S，回老家开工作室</a></h2>
<p>采用副业的方式操作，我们在离开北上深之前就可以创立自己的工作室，并开始接活。一方面拓展客户，累积口碑，另一方面，我们还可以从客户的案例中提取重复需求，将其产品化、服务化。等到有了自己的客户和产品，我们在哪个城市已经不那么重要了，甚至可以在全国一个城市住上那么一两个月，一边旅行一边工作。</p>
<h2 id="eb创业"><a class="header" href="#eb创业">E→B，创业</a></h2>
<p>有了副业，B象限等于完全开放了。不要纠结于是否成立了公司，那只是一个形式。真正驱动公司的是业务能力和运营公司的能力，而这些我们都可以通过副业练出来。</p>
<p>把创业想法以 Side Project 的方式来运作，以最简单的产品直扑最核心的需求。没有经验和所谓的产品感都不要紧，因为副业我们是输得起的。这个项目找不到需求，那么复盘以后开始下一个。那些创业公司花大价钱验证的认知，我们通过 Side Project 同样能获得，只是时间可能更长一些而已。</p>
<p>这种低风险的创业模式，也是非常契合当下的创业环境的。创新工场的汪华<a href="https://www.chuangxin.com/index.php/home/aboutus/news_detail/id/393.html">在2020年4月的一场分享</a>中提到，移动互联网信息、交易等纯界面层的战争已经基本结束，那种靠想法和快速扩张的打法，已经很难奏效了。</p>
<p>所以通过副业的方式，扎扎实实地经营一家企业，靠对市场的理解、优质的产品、良好的管理和持续发展取胜，才是新时代更好的选择。</p>
<p>可以看到，引入副业后，我们可以以低风险、并行的方式在职业象限中移动，为职业的发展带来了无穷的可能性。</p>
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<ol class="chapter"><li class="chapter-item expanded "><a href="index.html"><strong aria-hidden="true">1.</strong> 精益副业</a></li><li class="chapter-item expanded "><a href="01.html"><strong aria-hidden="true">2.</strong> 为什么副业特别重要</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0101.html"><strong aria-hidden="true">2.1.</strong> 职业可能性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010101.html"><strong aria-hidden="true">2.1.1.</strong> 职业的四大象限</a></li><li class="chapter-item expanded "><a href="010102.html"><strong aria-hidden="true">2.1.2.</strong> 没有副业的职业</a></li><li class="chapter-item expanded "><a href="010103.html"><strong aria-hidden="true">2.1.3.</strong> 副业带来的可能性</a></li></ol></li><li class="chapter-item expanded "><a href="0102.html" class="active"><strong aria-hidden="true">2.2.</strong> 职业自由度</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010201.html"><strong aria-hidden="true">2.2.1.</strong> 从中指备用金说起</a></li><li class="chapter-item expanded "><a href="010202.html"><strong aria-hidden="true">2.2.2.</strong> PlanB和反脆弱</a></li><li class="chapter-item expanded "><a href="010203.html"><strong aria-hidden="true">2.2.3.</strong> 全新的工作自由度</a></li></ol></li><li class="chapter-item expanded "><a href="0103.html"><strong aria-hidden="true">2.3.</strong> 职业成长性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010301A.html"><strong aria-hidden="true">2.3.1.</strong> 新技术练兵场</a></li><li class="chapter-item expanded "><a href="010302.html"><strong aria-hidden="true">2.3.2.</strong> 业务敏感度</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="02.html"><strong aria-hidden="true">3.</strong> 如何优雅地做副业</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0201.html"><strong aria-hidden="true">3.1.</strong> 想明白核心资源和核心优势</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020101.html"><strong aria-hidden="true">3.1.1.</strong> 副业的核心资源</a></li><li class="chapter-item expanded "><a href="020102.html"><strong aria-hidden="true">3.1.2.</strong> 副业的核心优势</a></li></ol></li><li class="chapter-item expanded "><a href="0202.html"><strong aria-hidden="true">3.2.</strong> 时间片</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020201.html"><strong aria-hidden="true">3.2.1.</strong> 时间片的销售</a></li><li class="chapter-item expanded "><a href="020202.html"><strong aria-hidden="true">3.2.2.</strong> 时间片的优化</a></li><li class="chapter-item expanded "><a href="020203.html"><strong aria-hidden="true">3.2.3.</strong> 突破时间片限制</a></li></ol></li><li class="chapter-item expanded "><a href="0203.html"><strong aria-hidden="true">3.3.</strong> 资产和被动收入</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020301.html"><strong aria-hidden="true">3.3.1.</strong> 什么是资产</a></li><li class="chapter-item expanded "><a href="020302.html"><strong aria-hidden="true">3.3.2.</strong> 资产的获得方式</a></li><li class="chapter-item expanded "><a href="020303.html"><strong aria-hidden="true">3.3.3.</strong> 资产的量化评估</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="03.html"><strong aria-hidden="true">4.</strong> 优选资产</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0301.html"><strong aria-hidden="true">4.1.</strong> 知识和人脉的变现</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="030101.html"><strong aria-hidden="true">4.1.1.</strong> 付费视频课</a></li><li class="chapter-item expanded "><a href="030102.html"><strong aria-hidden="true">4.1.2.</strong> 付费专栏</a></li><li class="chapter-item expanded "><a href="030103.html"><strong aria-hidden="true">4.1.3.</strong> 付费社群</a></li><li class="chapter-item expanded "><a href="030104.html"><strong aria-hidden="true">4.1.4.</strong> 图书出版</a></li></ol></li><li class="chapter-item expanded "><a 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<ol class="chapter"><li class="chapter-item expanded "><a href="index.html"><strong aria-hidden="true">1.</strong> 精益副业</a></li><li class="chapter-item expanded "><a href="01.html"><strong aria-hidden="true">2.</strong> 为什么副业特别重要</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0101.html"><strong aria-hidden="true">2.1.</strong> 职业可能性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010101.html"><strong aria-hidden="true">2.1.1.</strong> 职业的四大象限</a></li><li class="chapter-item expanded "><a href="010102.html"><strong aria-hidden="true">2.1.2.</strong> 没有副业的职业</a></li><li class="chapter-item expanded "><a href="010103.html"><strong aria-hidden="true">2.1.3.</strong> 副业带来的可能性</a></li></ol></li><li class="chapter-item expanded "><a href="0102.html"><strong aria-hidden="true">2.2.</strong> 职业自由度</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010201.html" class="active"><strong aria-hidden="true">2.2.1.</strong> 从中指备用金说起</a></li><li class="chapter-item expanded "><a href="010202.html"><strong aria-hidden="true">2.2.2.</strong> PlanB和反脆弱</a></li><li class="chapter-item expanded "><a href="010203.html"><strong aria-hidden="true">2.2.3.</strong> 全新的工作自由度</a></li></ol></li><li class="chapter-item expanded "><a href="0103.html"><strong aria-hidden="true">2.3.</strong> 职业成长性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010301A.html"><strong aria-hidden="true">2.3.1.</strong> 新技术练兵场</a></li><li class="chapter-item expanded "><a href="010302.html"><strong aria-hidden="true">2.3.2.</strong> 业务敏感度</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="02.html"><strong aria-hidden="true">3.</strong> 如何优雅地做副业</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0201.html"><strong aria-hidden="true">3.1.</strong> 想明白核心资源和核心优势</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020101.html"><strong aria-hidden="true">3.1.1.</strong> 副业的核心资源</a></li><li class="chapter-item expanded "><a href="020102.html"><strong aria-hidden="true">3.1.2.</strong> 副业的核心优势</a></li></ol></li><li class="chapter-item expanded "><a href="0202.html"><strong aria-hidden="true">3.2.</strong> 时间片</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020201.html"><strong aria-hidden="true">3.2.1.</strong> 时间片的销售</a></li><li class="chapter-item expanded "><a href="020202.html"><strong aria-hidden="true">3.2.2.</strong> 时间片的优化</a></li><li class="chapter-item expanded "><a href="020203.html"><strong aria-hidden="true">3.2.3.</strong> 突破时间片限制</a></li></ol></li><li class="chapter-item expanded "><a href="0203.html"><strong aria-hidden="true">3.3.</strong> 资产和被动收入</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020301.html"><strong aria-hidden="true">3.3.1.</strong> 什么是资产</a></li><li class="chapter-item expanded "><a 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<h1 class="menu-title">精益副业</h1>
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<h1 id="从中指备用金说起"><a class="header" href="#从中指备用金说起">从中指备用金说起</a></h1>
<p>前面说了副业给我们的职业带来了更多的可能性，接下来我们就来看，副业给我们的职业带来的更大的自由度。</p>
<p>首先是职业选择的自由。</p>
<p>这里我们先来讲一个比较有意思的概念，它叫做 F*** you money。这是国外的一个词，我们把它翻译成「中指备用金」。</p>
<p>它指的是一笔钱，数量大概是这个样子：突然有一天你跟老板闹翻了，你可以竖起中指，跟他讲说老子不干了，然后辞职回家。在这种情况下，你的生活质量也不会受到影响。</p>
<p>标准意义上的「中指备用金」，其实是和财务自由差不多额度的一笔钱，是以「不工作」为前提的。如果大家在北上深，要做到财务自由还是很难的。</p>
<p>我们这里要讲的是以「换工作」为前提的一个低配版本。也就是说，你可以随意裸辞，在找到下一份满意的工作之前，这段可能会长达半年甚至一年的时间里，没有任何收入，但你的生活品质不会受到太大影响。</p>
<p>很多年轻一点的同学可能觉得根本不需要这种备用金，因为现在的 90 后 00 后正是这么干的。但是当你的年龄稍微大一些，还着房贷车贷、养着老人小孩的时候，要是突然没有收入来源，压力实际上是非常大的。</p>
<p>而副业，恰恰可以为我们提供这么一笔钱。可能总额不大，但可以持续不断的提供。</p>
<p>比如我现在的课程放到网易云课堂上，即使自己不在微博去做主动的营销推广，通过网易平台上的自然流量进行的课程转化，也会有几千块钱。</p>
<p>我现在在重庆生活，这边房租非常的便宜，一个近七十平的小两居，房租每月不到两千。加上日常花销，也就几千块钱。所以现在即使不去上班挣钱，副业也可以在相当长的一段时间里保证我的基本生活不受影响。</p>
<p>这种情况下，我们就可以花更多的时间去思考自己的职业、未来和人生。去做一些短期内收入不明显，但长期收益巨大的决定。</p>
<p>这也就是副业带来的选择自由。</p>
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<ol class="chapter"><li class="chapter-item expanded "><a href="index.html"><strong aria-hidden="true">1.</strong> 精益副业</a></li><li class="chapter-item expanded "><a href="01.html"><strong aria-hidden="true">2.</strong> 为什么副业特别重要</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0101.html"><strong aria-hidden="true">2.1.</strong> 职业可能性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010101.html"><strong aria-hidden="true">2.1.1.</strong> 职业的四大象限</a></li><li class="chapter-item expanded "><a href="010102.html"><strong aria-hidden="true">2.1.2.</strong> 没有副业的职业</a></li><li class="chapter-item expanded "><a href="010103.html"><strong aria-hidden="true">2.1.3.</strong> 副业带来的可能性</a></li></ol></li><li class="chapter-item expanded "><a href="0102.html"><strong aria-hidden="true">2.2.</strong> 职业自由度</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010201.html"><strong aria-hidden="true">2.2.1.</strong> 从中指备用金说起</a></li><li class="chapter-item expanded "><a href="010202.html" class="active"><strong aria-hidden="true">2.2.2.</strong> PlanB和反脆弱</a></li><li class="chapter-item expanded "><a href="010203.html"><strong aria-hidden="true">2.2.3.</strong> 全新的工作自由度</a></li></ol></li><li class="chapter-item expanded "><a href="0103.html"><strong aria-hidden="true">2.3.</strong> 职业成长性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010301A.html"><strong aria-hidden="true">2.3.1.</strong> 新技术练兵场</a></li><li class="chapter-item expanded "><a href="010302.html"><strong aria-hidden="true">2.3.2.</strong> 业务敏感度</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="02.html"><strong aria-hidden="true">3.</strong> 如何优雅地做副业</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0201.html"><strong aria-hidden="true">3.1.</strong> 想明白核心资源和核心优势</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020101.html"><strong aria-hidden="true">3.1.1.</strong> 副业的核心资源</a></li><li class="chapter-item expanded "><a href="020102.html"><strong aria-hidden="true">3.1.2.</strong> 副业的核心优势</a></li></ol></li><li class="chapter-item expanded "><a href="0202.html"><strong aria-hidden="true">3.2.</strong> 时间片</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020201.html"><strong aria-hidden="true">3.2.1.</strong> 时间片的销售</a></li><li class="chapter-item expanded "><a href="020202.html"><strong aria-hidden="true">3.2.2.</strong> 时间片的优化</a></li><li class="chapter-item expanded "><a href="020203.html"><strong aria-hidden="true">3.2.3.</strong> 突破时间片限制</a></li></ol></li><li class="chapter-item expanded "><a href="0203.html"><strong aria-hidden="true">3.3.</strong> 资产和被动收入</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020301.html"><strong aria-hidden="true">3.3.1.</strong> 什么是资产</a></li><li class="chapter-item expanded "><a href="020302.html"><strong aria-hidden="true">3.3.2.</strong> 资产的获得方式</a></li><li class="chapter-item expanded "><a href="020303.html"><strong aria-hidden="true">3.3.3.</strong> 资产的量化评估</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="03.html"><strong aria-hidden="true">4.</strong> 优选资产</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0301.html"><strong aria-hidden="true">4.1.</strong> 知识和人脉的变现</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="030101.html"><strong aria-hidden="true">4.1.1.</strong> 付费视频课</a></li><li class="chapter-item expanded "><a href="030102.html"><strong aria-hidden="true">4.1.2.</strong> 付费专栏</a></li><li class="chapter-item expanded "><a href="030103.html"><strong aria-hidden="true">4.1.3.</strong> 付费社群</a></li><li class="chapter-item expanded "><a href="030104.html"><strong aria-hidden="true">4.1.4.</strong> 图书出版</a></li></ol></li><li class="chapter-item expanded "><a href="0302.html"><strong 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进一步提升副业的鲁棒性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040401.html"><strong aria-hidden="true">5.4.1.</strong> 网课+独立开发的双引擎副业模式</a></li></ol></li></ol></li></ol>
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<h1 class="menu-title">精益副业</h1>
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<h1 id="planb和反脆弱"><a class="header" href="#planb和反脆弱">PlanB和反脆弱</a></h1>
<p>除了可以给我们的职业带来自由度，副业更可以为我们的职业引入反脆弱结构。</p>
<p>「反脆弱」这个概念，它来自塔勒布的书《反脆弱——从不确定性中获益》。</p>
<p><img src="images/08ddbed8247c27170ccbca8f3071454c792634310b94d14fcdb3b68f448df65f.png" alt="picture 1" /></p>
<p>在书里边，塔勒布说，他之所以要专门造一个词，是因为大家往往对脆弱的反面有所误解，以为是「坚强」，也就是类似软件的「鲁棒性」。但事实上，反脆弱性比鲁棒性更棒。</p>
<p>什么意思呢？鲁棒性是说在风险来临的时候我们要做到不受影响。而反脆弱性更上一层楼，它说的是，当风险来临的时候，我们不但不受负面影响，还能从风险中受益，变得比原来更好。</p>
<p>具体到职业上，鲁棒性是说，万一现在公司发展不好，我们可以很容易地跳到平级的其他公司，继续我们之前的职业路线图。</p>
<p>而反脆弱性是说，当现在公司发展不好，我们可以很轻松的切换到另一个职业象限，实现跨越式的职业发展。</p>
<p>如果我们精心选择并发展合适的副业，它能带给我们的，正是后者。为什么这么说呢？这是由副业的天然特性决定的。因为它是我们用业余时间、在资源紧缺的情况下发展出来的。如果我们能把它转为主业，而它依然保留了对时间、资源需求不多的特性，那么这份工作就会极为舒适。</p>
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<ol class="chapter"><li class="chapter-item expanded "><a href="index.html"><strong aria-hidden="true">1.</strong> 精益副业</a></li><li class="chapter-item expanded "><a href="01.html"><strong aria-hidden="true">2.</strong> 为什么副业特别重要</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0101.html"><strong aria-hidden="true">2.1.</strong> 职业可能性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010101.html"><strong aria-hidden="true">2.1.1.</strong> 职业的四大象限</a></li><li class="chapter-item expanded "><a href="010102.html"><strong aria-hidden="true">2.1.2.</strong> 没有副业的职业</a></li><li class="chapter-item expanded "><a href="010103.html"><strong aria-hidden="true">2.1.3.</strong> 副业带来的可能性</a></li></ol></li><li class="chapter-item expanded "><a href="0102.html"><strong aria-hidden="true">2.2.</strong> 职业自由度</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010201.html"><strong aria-hidden="true">2.2.1.</strong> 从中指备用金说起</a></li><li class="chapter-item expanded "><a href="010202.html"><strong aria-hidden="true">2.2.2.</strong> PlanB和反脆弱</a></li><li class="chapter-item expanded "><a href="010203.html" class="active"><strong aria-hidden="true">2.2.3.</strong> 全新的工作自由度</a></li></ol></li><li class="chapter-item expanded "><a href="0103.html"><strong aria-hidden="true">2.3.</strong> 职业成长性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010301A.html"><strong aria-hidden="true">2.3.1.</strong> 新技术练兵场</a></li><li class="chapter-item expanded "><a href="010302.html"><strong aria-hidden="true">2.3.2.</strong> 业务敏感度</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="02.html"><strong aria-hidden="true">3.</strong> 如何优雅地做副业</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0201.html"><strong aria-hidden="true">3.1.</strong> 想明白核心资源和核心优势</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020101.html"><strong aria-hidden="true">3.1.1.</strong> 副业的核心资源</a></li><li class="chapter-item expanded "><a href="020102.html"><strong aria-hidden="true">3.1.2.</strong> 副业的核心优势</a></li></ol></li><li class="chapter-item expanded "><a href="0202.html"><strong aria-hidden="true">3.2.</strong> 时间片</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020201.html"><strong aria-hidden="true">3.2.1.</strong> 时间片的销售</a></li><li class="chapter-item expanded "><a href="020202.html"><strong aria-hidden="true">3.2.2.</strong> 时间片的优化</a></li><li class="chapter-item expanded "><a href="020203.html"><strong aria-hidden="true">3.2.3.</strong> 突破时间片限制</a></li></ol></li><li class="chapter-item expanded "><a href="0203.html"><strong aria-hidden="true">3.3.</strong> 资产和被动收入</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020301.html"><strong aria-hidden="true">3.3.1.</strong> 什么是资产</a></li><li class="chapter-item expanded "><a href="020302.html"><strong aria-hidden="true">3.3.2.</strong> 资产的获得方式</a></li><li class="chapter-item expanded "><a href="020303.html"><strong aria-hidden="true">3.3.3.</strong> 资产的量化评估</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="03.html"><strong aria-hidden="true">4.</strong> 优选资产</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0301.html"><strong aria-hidden="true">4.1.</strong> 知识和人脉的变现</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="030101.html"><strong aria-hidden="true">4.1.1.</strong> 付费视频课</a></li><li class="chapter-item expanded "><a href="030102.html"><strong aria-hidden="true">4.1.2.</strong> 付费专栏</a></li><li class="chapter-item expanded "><a href="030103.html"><strong aria-hidden="true">4.1.3.</strong> 付费社群</a></li><li class="chapter-item expanded "><a href="030104.html"><strong aria-hidden="true">4.1.4.</strong> 图书出版</a></li></ol></li><li class="chapter-item expanded "><a href="0302.html"><strong 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进一步提升副业的鲁棒性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040401.html"><strong aria-hidden="true">5.4.1.</strong> 网课+独立开发的双引擎副业模式</a></li></ol></li></ol></li></ol>
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<h1 class="menu-title">精益副业</h1>
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<h1 id="全新的工作自由度"><a class="header" href="#全新的工作自由度">全新的工作自由度</a></h1>
<p>接着上一节，我们来看看副业带来的、全新的工作自由度。这里我们多展望一下未来，主要是给大家鼓气。副业是很累的，要把别人用来休息的时间用到额外的工作上，多想想它的好处可以鼓励我们坚持下去。</p>
<p>当然，就像前边提过的，工作自由度最高当然是财务自由，上不上班都行，完全没有压力。我们这一节要讨论的是，在暂时还必须上班的情况下，我们可以取得的一些自由——我们就叫它「工作自由」吧。</p>
<p>我一般从三点上来看工作自由度：</p>
<ol>
<li>工作地点的自由</li>
<li>工作时间的自由</li>
<li>工作内容的自由。</li>
</ol>
<p>不同的工作方式，有着不同的自由度。</p>
<h2 id="远程办公"><a class="header" href="#远程办公">远程办公</a></h2>
<p>比如最近新冠流行，很多公司都开始搞远程办公了，有些大公司甚至宣布员工可以永久远程办公。远程办公这种工作方式，就实现了工作地点自由。你可以去公司的办公室、也可以在自己的家里，甚至是在旅游的路上办公。</p>
<p>但是，远程办公并没有实现工作时间和工作内容的自由，你依然要和其他人同时办公，区别只是以前面对面，现在改成视频了而已。</p>
<h2 id="freelancer"><a class="header" href="#freelancer">freelancer</a></h2>
<p>freelancer，就是那种在网上接单并收取报酬的工作者。这种工作方式在工作地点上同样是自由的，而且经常全部内容都是自己做，需要和别人沟通协调的内容不多，客户主要卡交工时间，只要能赶上进度，时间是可以自己安排的。所以它还实现了工作时间自由。</p>
<p>但freelancer没有实现工作内容自由，因为工作内容都是由客户指定的，绝大部分情况下，都不是你自己想要开发的东西。</p>
<h2 id="独立开发"><a class="header" href="#独立开发">独立开发</a></h2>
<p>再来看独立开发这种工作方式。它通过售卖独立的软件、游戏或者在线服务来赚取收益。所以在工作地点、工作时间上都是自由的。</p>
<p>由于是自主售卖产品，它在工作内容上，也是自由的。</p>
<p>这里是举个例子，实际上还有很多在地点、时间和内容上都很自由的工作。比如网课讲师。</p>
<p><img src="images/3341e233a33a040b1593fb5243a5a1f32fe2086cc8b6d90ea57727443a6f4ade.png" alt="picture 2" /> </p>
<p>有意思的是，正是因为这些工作自由度高，所以适合作为副业来操作。反过来，一旦实际成熟，我们可以让副业反客为主，变成主业，从而随心所欲的掌控我们的日常工作。</p>
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<ol class="chapter"><li class="chapter-item expanded "><a href="index.html"><strong aria-hidden="true">1.</strong> 精益副业</a></li><li class="chapter-item expanded "><a href="01.html"><strong aria-hidden="true">2.</strong> 为什么副业特别重要</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0101.html"><strong aria-hidden="true">2.1.</strong> 职业可能性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010101.html"><strong aria-hidden="true">2.1.1.</strong> 职业的四大象限</a></li><li class="chapter-item expanded "><a href="010102.html"><strong aria-hidden="true">2.1.2.</strong> 没有副业的职业</a></li><li class="chapter-item expanded "><a href="010103.html"><strong aria-hidden="true">2.1.3.</strong> 副业带来的可能性</a></li></ol></li><li class="chapter-item expanded "><a href="0102.html"><strong aria-hidden="true">2.2.</strong> 职业自由度</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010201.html"><strong aria-hidden="true">2.2.1.</strong> 从中指备用金说起</a></li><li class="chapter-item expanded "><a href="010202.html"><strong aria-hidden="true">2.2.2.</strong> PlanB和反脆弱</a></li><li class="chapter-item expanded "><a href="010203.html"><strong aria-hidden="true">2.2.3.</strong> 全新的工作自由度</a></li></ol></li><li class="chapter-item expanded "><a href="0103.html" class="active"><strong aria-hidden="true">2.3.</strong> 职业成长性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010301A.html"><strong aria-hidden="true">2.3.1.</strong> 新技术练兵场</a></li><li class="chapter-item expanded "><a href="010302.html"><strong aria-hidden="true">2.3.2.</strong> 业务敏感度</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="02.html"><strong aria-hidden="true">3.</strong> 如何优雅地做副业</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0201.html"><strong aria-hidden="true">3.1.</strong> 想明白核心资源和核心优势</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020101.html"><strong aria-hidden="true">3.1.1.</strong> 副业的核心资源</a></li><li class="chapter-item expanded "><a href="020102.html"><strong aria-hidden="true">3.1.2.</strong> 副业的核心优势</a></li></ol></li><li class="chapter-item expanded "><a href="0202.html"><strong aria-hidden="true">3.2.</strong> 时间片</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020201.html"><strong aria-hidden="true">3.2.1.</strong> 时间片的销售</a></li><li class="chapter-item expanded "><a href="020202.html"><strong aria-hidden="true">3.2.2.</strong> 时间片的优化</a></li><li class="chapter-item expanded "><a href="020203.html"><strong aria-hidden="true">3.2.3.</strong> 突破时间片限制</a></li></ol></li><li class="chapter-item expanded "><a href="0203.html"><strong aria-hidden="true">3.3.</strong> 资产和被动收入</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020301.html"><strong aria-hidden="true">3.3.1.</strong> 什么是资产</a></li><li class="chapter-item expanded "><a href="020302.html"><strong aria-hidden="true">3.3.2.</strong> 资产的获得方式</a></li><li class="chapter-item expanded "><a href="020303.html"><strong aria-hidden="true">3.3.3.</strong> 资产的量化评估</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="03.html"><strong aria-hidden="true">4.</strong> 优选资产</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0301.html"><strong aria-hidden="true">4.1.</strong> 知识和人脉的变现</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="030101.html"><strong aria-hidden="true">4.1.1.</strong> 付费视频课</a></li><li class="chapter-item expanded "><a href="030102.html"><strong aria-hidden="true">4.1.2.</strong> 付费专栏</a></li><li class="chapter-item expanded "><a href="030103.html"><strong aria-hidden="true">4.1.3.</strong> 付费社群</a></li><li class="chapter-item expanded "><a href="030104.html"><strong aria-hidden="true">4.1.4.</strong> 图书出版</a></li></ol></li><li class="chapter-item expanded "><a href="0302.html"><strong 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进一步提升副业的鲁棒性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040401.html"><strong aria-hidden="true">5.4.1.</strong> 网课+独立开发的双引擎副业模式</a></li></ol></li></ol></li></ol>
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<ol class="chapter"><li class="chapter-item expanded "><a href="index.html"><strong aria-hidden="true">1.</strong> 精益副业</a></li><li class="chapter-item expanded "><a href="01.html"><strong aria-hidden="true">2.</strong> 为什么副业特别重要</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0101.html"><strong aria-hidden="true">2.1.</strong> 职业可能性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010101.html"><strong aria-hidden="true">2.1.1.</strong> 职业的四大象限</a></li><li class="chapter-item expanded "><a href="010102.html"><strong aria-hidden="true">2.1.2.</strong> 没有副业的职业</a></li><li class="chapter-item expanded "><a href="010103.html"><strong aria-hidden="true">2.1.3.</strong> 副业带来的可能性</a></li></ol></li><li class="chapter-item expanded "><a href="0102.html"><strong aria-hidden="true">2.2.</strong> 职业自由度</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010201.html"><strong aria-hidden="true">2.2.1.</strong> 从中指备用金说起</a></li><li class="chapter-item expanded "><a href="010202.html"><strong aria-hidden="true">2.2.2.</strong> PlanB和反脆弱</a></li><li class="chapter-item expanded "><a href="010203.html"><strong aria-hidden="true">2.2.3.</strong> 全新的工作自由度</a></li></ol></li><li class="chapter-item expanded "><a href="0103.html"><strong aria-hidden="true">2.3.</strong> 职业成长性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010301A.html" class="active"><strong aria-hidden="true">2.3.1.</strong> 新技术练兵场</a></li><li class="chapter-item expanded "><a href="010302.html"><strong aria-hidden="true">2.3.2.</strong> 业务敏感度</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="02.html"><strong aria-hidden="true">3.</strong> 如何优雅地做副业</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0201.html"><strong aria-hidden="true">3.1.</strong> 想明白核心资源和核心优势</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020101.html"><strong aria-hidden="true">3.1.1.</strong> 副业的核心资源</a></li><li class="chapter-item expanded "><a href="020102.html"><strong aria-hidden="true">3.1.2.</strong> 副业的核心优势</a></li></ol></li><li class="chapter-item expanded "><a href="0202.html"><strong aria-hidden="true">3.2.</strong> 时间片</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020201.html"><strong aria-hidden="true">3.2.1.</strong> 时间片的销售</a></li><li class="chapter-item expanded "><a href="020202.html"><strong aria-hidden="true">3.2.2.</strong> 时间片的优化</a></li><li class="chapter-item expanded "><a href="020203.html"><strong aria-hidden="true">3.2.3.</strong> 突破时间片限制</a></li></ol></li><li class="chapter-item expanded "><a href="0203.html"><strong aria-hidden="true">3.3.</strong> 资产和被动收入</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020301.html"><strong aria-hidden="true">3.3.1.</strong> 什么是资产</a></li><li class="chapter-item expanded "><a href="020302.html"><strong aria-hidden="true">3.3.2.</strong> 资产的获得方式</a></li><li class="chapter-item expanded "><a href="020303.html"><strong aria-hidden="true">3.3.3.</strong> 资产的量化评估</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="03.html"><strong aria-hidden="true">4.</strong> 优选资产</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0301.html"><strong aria-hidden="true">4.1.</strong> 知识和人脉的变现</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="030101.html"><strong aria-hidden="true">4.1.1.</strong> 付费视频课</a></li><li class="chapter-item expanded "><a href="030102.html"><strong aria-hidden="true">4.1.2.</strong> 付费专栏</a></li><li class="chapter-item expanded "><a href="030103.html"><strong aria-hidden="true">4.1.3.</strong> 付费社群</a></li><li class="chapter-item expanded "><a href="030104.html"><strong aria-hidden="true">4.1.4.</strong> 图书出版</a></li></ol></li><li class="chapter-item expanded "><a href="0302.html"><strong aria-hidden="true">4.2.</strong> 自有产品和服务</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="030201.html"><strong aria-hidden="true">4.2.1.</strong> 应用市场卖APP</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="04.html"><strong aria-hidden="true">5.</strong> 精益副业</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0401.html"><strong aria-hidden="true">5.1.</strong> 精益副业流程</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040104.html"><strong aria-hidden="true">5.1.1.</strong> 商业模式画布</a></li><li class="chapter-item expanded "><a href="040105.html"><strong aria-hidden="true">5.1.2.</strong> 最小可行产品和产品市场契合</a></li></ol></li><li class="chapter-item expanded "><a href="0403.html"><strong aria-hidden="true">5.2.</strong> 精益独立开发实践</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040301.html"><strong aria-hidden="true">5.2.1.</strong> 独立开发的精益流程</a></li><li class="chapter-item expanded "><a href="040302.html"><strong aria-hidden="true">5.2.2.</strong> 福利单词项目简介</a></li><li class="chapter-item expanded "><a href="040303.html"><strong aria-hidden="true">5.2.3.</strong> 福利单词的商业模式画布</a></li><li class="chapter-item expanded "><a href="040304.html"><strong aria-hidden="true">5.2.4.</strong> 通过用户画像细化客户</a></li><li class="chapter-item expanded "><a href="040305.html"><strong aria-hidden="true">5.2.5.</strong> 画像→场景→功能和分期</a></li><li class="chapter-item expanded "><a href="040306.html"><strong aria-hidden="true">5.2.6.</strong> 什么是好的商业设计</a></li><li class="chapter-item expanded "><a href="040307.html"><strong aria-hidden="true">5.2.7.</strong> 人人能用的四大原则</a></li><li class="chapter-item expanded "><a href="040308.html"><strong aria-hidden="true">5.2.8.</strong> 独特Logo解决方案</a></li><li class="chapter-item expanded "><a href="040309.html"><strong aria-hidden="true">5.2.9.</strong> 使用AdobeXD设计界面</a></li><li class="chapter-item expanded "><a href="040310.html"><s
gitextract_d63l_4fw/
├── README.md
├── book.toml
├── docs/
│ ├── .nojekyll
│ ├── 01.html
│ ├── 0101.html
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│ ├── 0404.html
│ ├── 040401.html
│ ├── 404.html
│ ├── FontAwesome/
│ │ └── css/
│ │ └── font-awesome.css
│ ├── ayu-highlight.css
│ ├── book.js
│ ├── css/
│ │ ├── chrome.css
│ │ ├── general.css
│ │ ├── print.css
│ │ └── variables.css
│ ├── fonts/
│ │ ├── OPEN-SANS-LICENSE.txt
│ │ ├── SOURCE-CODE-PRO-LICENSE.txt
│ │ └── fonts.css
│ ├── highlight.css
│ ├── highlight.js
│ ├── index.html
│ ├── print.html
│ ├── searcher.js
│ ├── searchindex.js
│ ├── searchindex.json
│ └── tomorrow-night.css
└── src/
├── 01.md
├── 0101.md
├── 010101.md
├── 010102.md
├── 010103.md
├── 0102.md
├── 010201.md
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├── 0103.md
├── 010301.md
├── 010301A.md
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├── 02.md
├── 0201.md
├── 020101.md
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├── 0202.md
├── 020201.md
├── 020202.md
├── 020203.md
├── 0203.md
├── 020301.md
├── 020302.md
├── 020303.md
├── 03.md
├── 0301.md
├── 030101.md
├── 030102.md
├── 030103.md
├── 030104.md
├── 030105.md
├── 030106.md
├── 030107.md
├── 0302.md
├── 030201.md
├── 030202.md
├── 030203.md
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├── 04.md
├── 0401.md
├── 040101.md
├── 040102.md
├── 040103.md
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├── 040105.md
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├── 0403.md
├── 040301.md
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├── 040303.md
├── 040304.md
├── 040305.md
├── 040306.md
├── 040307.md
├── 040308.md
├── 040309.md
├── 040310.md
├── 040311.md
├── 040312.md
├── 040313.md
├── 0404.md
├── 040401.md
├── README.md
└── SUMMARY.md
SYMBOL INDEX (97 symbols across 3 files)
FILE: docs/book.js
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FILE: docs/highlight.js
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FILE: docs/searcher.js
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"chars": 120,
"preview": "# 为什么副业特别重要\n\n在很多人的印象中，副业也许只是挣点零花钱补贴家用的小打小闹。但实际上，它对于我们的整个职业有非常大的影响，甚至会改变我们的人生。\n\n本章我们将从「职业可能性」、「职业自由度」以及「职业成长性」三个方面来进行说明。\n"
},
{
"path": "src/0101.md",
"chars": 9,
"preview": "# 职业可能性\n\n"
},
{
"path": "src/010101.md",
"chars": 1241,
"preview": "# 职业的四大象限\n\n2014年的时候，我做过一个「程序员拍卖」的项目。听起来很神奇，其实就是将我们遴选过的优质程序员推送给各家在招聘的公司，让他们来竞价，从而帮程序员们找到一份满意的工作。\n\n那两年，我们为上千名程序员找到了工作。后来我把"
},
{
"path": "src/010102.md",
"chars": 908,
"preview": "# 没有副业的职业\n\n然而在没有副业的情况下，我们的职业就是单进程、只能做单选题。\n\n我们在象限之间的移动，往往只能是突发式的。前一天还在E象限做雇员，第二天突然就辞职创业或者做外包去了。然而贸然进入一个新象限，将面临非常大的风险。因为每一"
},
{
"path": "src/010103.md",
"chars": 794,
"preview": "# 副业带来的可能性\n\n当我们有了副业，情况就完全不一样了。\n\n因为我们从单进程变成了多进程，可以并行地进行尝试。最重要的是，这种尝试并不会影响我们的主业，不会降低我们的生活质量。\n\n我们还是以上一节的两个例子来看。\n\n## E→S，回老家"
},
{
"path": "src/0102.md",
"chars": 9,
"preview": "# 职业自由度\n\n"
},
{
"path": "src/010201.md",
"chars": 758,
"preview": "# 从中指备用金说起\n\n前面说了副业给我们的职业带来了更多的可能性，接下来我们就来看，副业给我们的职业带来的更大的自由度。\n\n首先是职业选择的自由。\n\n这里我们先来讲一个比较有意思的概念，它叫做 F*** you money。这是国外的一个"
},
{
"path": "src/010202.md",
"chars": 576,
"preview": "# PlanB和反脆弱\n\n除了可以给我们的职业带来自由度，副业更可以为我们的职业引入反脆弱结构。\n\n「反脆弱」这个概念，它来自塔勒布的书《反脆弱——从不确定性中获益》。\n\n![picture 1](images/08ddbed8247c27"
},
{
"path": "src/010203.md",
"chars": 946,
"preview": "# 全新的工作自由度\n\n\n接着上一节，我们来看看副业带来的、全新的工作自由度。这里我们多展望一下未来，主要是给大家鼓气。副业是很累的，要把别人用来休息的时间用到额外的工作上，多想想它的好处可以鼓励我们坚持下去。\n\n当然，就像前边提过的，工作"
},
{
"path": "src/0103.md",
"chars": 9,
"preview": "# 职业成长性\n\n"
},
{
"path": "src/010301.md",
"chars": 926,
"preview": "# 新技术练兵场\n\n前边说的都是当职业需要跨象限的时候，副业所提供的可能性和自由度。但其实，即使你就想循规蹈矩地在一个固定的职业象限里发展，副业也能提供非常大的帮助。\n\n首先，副业可以成为新技术的练兵场。\n\n这个对我们程序员来讲非常重要，因"
},
{
"path": "src/010301A.md",
"chars": 1456,
"preview": "# 新技术练兵场\n\n前边说的都是当职业需要跨象限的时候，副业能提供的可能性和自由度。但其实，即使你就想循规蹈矩地在一个固定的职业象限里发展，它也能提供非常大的帮助。\n\n首先，副业可以成为新技术的练兵场。\n\n现在社区里边吐槽得很多的一个现象是"
},
{
"path": "src/010302.md",
"chars": 766,
"preview": "# 业务敏感度\n\n除了技术，副业也可以帮助我们在业务上获得新认知，保持敏感性。\n\n之前我们在做程序员职业成长服务的时候，发现了一个问题。很多初阶的程序员没法升到中高阶，有两个很大的非技术影响因素，一个是管理能力、另一个是业务理解能力。\n\n管"
},
{
"path": "src/02.md",
"chars": 12,
"preview": "# 如何优雅地做副业\n\n"
},
{
"path": "src/0201.md",
"chars": 120,
"preview": "# 想明白核心资源和核心优势\n\n在通过大量章节充分了解了副业的重要意义之后，相信大家已经明白了「为什么」。下边我们开始来讲「是什么」和「怎么做」。\n\n在做一件事情之前，我的习惯是要想明白它的本质，弄清楚它的核心资源，了解它的核心优势。\n\n\n"
},
{
"path": "src/020101.md",
"chars": 390,
"preview": "# 副业的核心资源\n\n来看我们这本书的副标题 —— 「程序员如何优雅地做副业」。它有两个重点，一个是「优雅」、一个是「副业」。\n\n既然是「副业」，就表明我们还有一份作为「主业」的正职工作。副业只是我们从本来已经很繁忙的工作、生活时间里面活活"
},
{
"path": "src/020102.md",
"chars": 1477,
"preview": "# 副业的核心优势\n\n我们的目标读者是程序员。大部分的程序员要么是在写软件、要么是在写网站、要么是在写APP，通常属于软件或者互联网行业。\n\n软件行业和互联网行业的竞争是非常激烈的。而我们在上一节里面说过，副业它有一个先天的特点，或者说是不"
},
{
"path": "src/0202.md",
"chars": 33,
"preview": "# 时间片\n\n这一节开始，我们就来讲讲副业的核心资源——时间片。\n"
},
{
"path": "src/020201.md",
"chars": 1728,
"preview": "# 时间片的销售\n\n前边说过，时间片是我们副业的核心资源，所以直接把它以一个比较低的价格销售出去，是不划算的。这种方式和「优雅」这两个字不太匹配，但我们这里还是会简单介绍一下。\n\n它不会作为我们这本书的重点，但大家有一个简单的了解也是好的，"
},
{
"path": "src/020202.md",
"chars": 3762,
"preview": "# 时间片的优化\n\n\n时间片的优化有两个思路。\n\n## 提升单位时间的收益\n\n提升单位时间的收益其实就是提升时薪（但并不一定局限于按时薪支付的副业，其他形式可以折算成时薪），有几个简单的思路。\n\n### 切换地域\n\n「切换地域」就是说，我们"
},
{
"path": "src/020203.md",
"chars": 2167,
"preview": "# 突破时间片限制\n\n前面我们讲了时间片的优化，敏锐的同学可能已经感受到了，时间片的限制其实是有办法突破的。下边我们就专门来讲一下怎么突破时间片限制。\n\n## 倍增\n\n第一个思路叫「倍增」，就是让时间片的数量成倍的增加。但这里有一个前提，就"
},
{
"path": "src/0203.md",
"chars": 11,
"preview": "# 资产和被动收入\n\n"
},
{
"path": "src/020301.md",
"chars": 624,
"preview": "# 什么是资产\n\n\n资产的定义见仁见智了，我比较习惯用罗伯特·清崎在《穷爸爸富爸爸》里的定义，那就是「**能把钱放进你口袋的东西**」就是资产。换句话说，能产生**被动收入**的东西，其实就是资产。\n\n\n《穷爸爸富爸爸》这本书很多人都读过，"
},
{
"path": "src/020302.md",
"chars": 277,
"preview": "# 资产的获得方式\n\n资产最简单粗暴的获得方式当然是通过购买。但好的资产未必人家愿意卖，当然更可能的是，我们未必买得起。\n\n但是除了购买，其实还有一个逐渐被遗忘的方式 —— 直接「创造资产」。对于很多传统行业的人来说，创造资产会大量的消耗精"
},
{
"path": "src/020303.md",
"chars": 2301,
"preview": "# 资产的量化评估\n\n当然，并不是所有的数字资产都适合我们以副业的方式去创造。不过就像前面不断重复的，副业是一个资源和精力都非常缺乏的状态，我们也只能从庞大的可能性中，选择那些适合的产品和服务。\n\n## 适合副业的几个特征\n\n说到底有哪些产"
},
{
"path": "src/03.md",
"chars": 45,
"preview": "# 优选资产\n\n在这一部分，我们整理了大量的副业，并从中拿出适合程序员的来进行评估和讨论。"
},
{
"path": "src/0301.md",
"chars": 12,
"preview": "# 知识和人脉的变现\n\n"
},
{
"path": "src/030101.md",
"chars": 826,
"preview": "# 付费视频课\n\n \n \n\n总体来讲，付费视频课是一个中等"
},
{
"path": "src/030102.md",
"chars": 901,
"preview": "# 付费专栏\n\n \n\n付费专栏就是付费的系列文章，绝大部分是"
},
{
"path": "src/030103.md",
"chars": 740,
"preview": "# 付费社群\n\n \n\n\n所谓付费社群就是指一些收费的微信群，"
},
{
"path": "src/030104.md",
"chars": 942,
"preview": "# 图书出版\n\n \n\n\n如果把电子书也算进来，目前可以分发图"
},
{
"path": "src/030105.md",
"chars": 1007,
"preview": "# 自媒体\n\n- 低投入：★ 需要持续不断的创作内容 \n- 高产出：★★★★ 不火的时候没啥产出，火了就多了。另外粉丝也是资产\n- 可持续性：★ 日更，最少周更\n- 低风险：★★ 起步难，有内容没人看，越到后边风险越低\n- 低门槛：★★★"
},
{
"path": "src/030106.md",
"chars": 8,
"preview": "# 付费咨询\n\n"
},
{
"path": "src/030107.md",
"chars": 8,
"preview": "# 猎头内推\n\n"
},
{
"path": "src/0302.md",
"chars": 1591,
"preview": "# 自有产品和服务\n\n那接下来我们就来聊聊程序员的专业领域 —— 通过开发自有的产品和服务、作为 side project 运营来变现。\n\n## 需求的发现\n\n首先要说的是很多同学都很困扰的问题。\n\n我以前以为最困扰的问题应该是如何抽出时间"
},
{
"path": "src/030201.md",
"chars": 1121,
"preview": "# 应用市场卖 APP\n\n \n\n\n对于我们绝大部分程序员来讲"
},
{
"path": "src/030202.md",
"chars": 763,
"preview": "# 订阅式软件\n\n- 低投入：★★ 基本功能免费、增值服务订阅，需要花不少时间和精力做免费功能\n- 高产出：★★★★ 采用订阅模式，可以锁定用户，每个月都有收入\n- 可持续性：★★ 需要定期更新大功能刺激用户续订\n- 低风险：★★ 风险在于"
},
{
"path": "src/030203.md",
"chars": 10,
"preview": "# 非订阅式软件\n\n"
},
{
"path": "src/030204.md",
"chars": 1266,
"preview": "# 开源/免费+收费模式\n\n \n\n\n我们前边有讲到，面向程序"
},
{
"path": "src/030205.md",
"chars": 1317,
"preview": "# 半成品市场\n\n \n\n\n就像作家写书、音乐家作曲一样，其实"
},
{
"path": "src/04.md",
"chars": 8,
"preview": "# 精益副业\n\n"
},
{
"path": "src/0401.md",
"chars": 10,
"preview": "# 精益副业流程\n\n"
},
{
"path": "src/040101.md",
"chars": 466,
"preview": "# 什么是精益创业\n\n「精益创业」是硅谷科技公司 IMUV 的联合创始人埃里克·莱斯提出的一个理念，他以此为主题出版了一本同名的书。\n\n其实对于程序员来讲，尤其是熟悉敏捷开发的同学来讲，「精益创业」其实就是「精益开发」的增强版，它将精益的思"
},
{
"path": "src/040102.md",
"chars": 295,
"preview": "# 精益副业：为副业优化的精益流程\n\n虽然我们的副业也是一种创业，但是往往投入的精力比较小，而且局限在只有少数人，通常来讲只有1~2个人参加的情况。\n\n所以，精益创业的标准流程，虽然它本身也是针对这种小企业起步时的创业方法论，在以副业的状态"
},
{
"path": "src/040103.md",
"chars": 93,
"preview": "# 价值主张及其设计\n\n前边我们说到，在精益创业方法论里，有两个非常重要的假设。第一个就是「价值创建假设」，它其实就是说，我们提出一个价值主张，然后去测试这个主张针对的客户是否买单。\n\n"
},
{
"path": "src/040104.md",
"chars": 2264,
"preview": "# 商业模式画布\n\n前边我们说到，在精益创业方法论里，有两个非常重要的假设，第一个就是「价值创建假设」。\n\n因为不管是向用户销售软件还是在线服务，它本质上来讲其实是一种价值交换。也就是我们「给什么样的客户」「提供什么样的服务」，然后「收多少"
},
{
"path": "src/040105.md",
"chars": 706,
"preview": "# 最小可行产品和产品市场契合\n\n上一节讲了如何通过商业模式画布来规划商业逻辑，但是「所有的战略和规划都是假设」，只有被验证以后的认知才是可靠、可信的。所以接下来，我们就需要用实验的方式来对它们进行验证。\n\n通常，我们会采用「最小可行产品」"
},
{
"path": "src/040106.md",
"chars": 9,
"preview": "# 迭代和增长\n\n"
},
{
"path": "src/0402.md",
"chars": 13,
"preview": "# 精益网课变现实践\n\n\n"
},
{
"path": "src/040201.md",
"chars": 1837,
"preview": "# 网课的精益流程\n\n这一节开始，我们会将精益产品流程用到网课上。\n\n## 网课和互联网产品更接近\n\n有同学可能会想，你用互联网产品常用的精益流程来独立开发，这很好理解，但是网络课程，它为什么也适合用这种流程在做呢？\n\n让我们来仔细看看网络"
},
{
"path": "src/040202.md",
"chars": 1239,
"preview": "# 如何确定选题的基本方向\n\n网络课程既然是课程，我们就要有可以教授给别人的东西。为此，我们需要重新认识自己，弄明白我们拥有什么样的价值。\n\n## 认识自己\n\n从网课的这个角度来讲，发现价值其实就是发现自身的专长，可以大致分成以下几类。\n\n"
},
{
"path": "src/040203.md",
"chars": 2926,
"preview": "# 网课的商业模式设计\n\n前边我们已经用过商业模式画布这个工具了，这次我们把它用到网课上。\n\n这里，假设要将本书中的「精益网课变现」部分内容制作成一个付费视频网课（实际上还真的有这么一个课程，不过是在撰写本书之前制作的），我们来看看应该如何"
},
{
"path": "src/040204.md",
"chars": 1580,
"preview": "# 网课市场分析\n\n在大部分的情况下，我们面对的是一个红海或者即将成为红海的市场，也就是说，你可以提出一个价值主张，但别人可以提出一样的或者类似的价值主张，那怎么样才能让我们的价值主张更具竞争力，这个就是本节我们要讨论的。\n\n竞争就逃不掉对"
},
{
"path": "src/040205.md",
"chars": 2767,
"preview": "# 形成有竞争力的价值主张\n\n了解了市场以后，就可以开始思考我们的竞争策略了。\n\n## 不竞争\n\n孙子说过，不战而屈人之兵，才是最好的策略。所以，最好的竞争策略就是压根不参与竞争。这个听起来比较难，但还是有方法的。我们从两个方面来看：\n\n1"
},
{
"path": "src/040206.md",
"chars": 225,
"preview": "# 收益和成本预判\n\n \n\n在讲商业模式设计的时候，我们用"
},
{
"path": "src/040207.md",
"chars": 1459,
"preview": "# 大纲的注意点\n\n这一节我们来讲大纲。大纲大家都会做，所以我们不全面的展开，只挑其中一些需要注意的点和大家交流。\n\n## 条理性\n\n最重要的一点，就是大纲一定要有条理性。如果在条例性上做得不够好，其他细节做得再好，这个课做出来在逻辑上也是"
},
{
"path": "src/040208.md",
"chars": 9,
"preview": "# 大纲的细度\n\n"
},
{
"path": "src/040209.md",
"chars": 1444,
"preview": "# 通过预售验证销量\n\n## 为什么要验证\n\n> 随机抽样了某云课堂上近 500 门付费课程（通过搜索「课」字），其中销售不到 30 的有 24%，销售小于等于 1 的 10%\n\n这是我之前分析某课程平台时的抽样数据，有十分之一的课程销量小"
},
{
"path": "src/040210.md",
"chars": 217,
"preview": "# 常见的课程片段类型\n\n这一节开始我们来讲课程的制作。\n\n我们将常见的课程分成四种片段：\n\n1. 文稿讲义类：这是我们最熟悉的PPT+语音的形式\n1. 屏幕录制类：在实战和演示时用得最多的形式\n1. 真人出镜类：技术类课程用得较少，一般在"
},
{
"path": "src/040211.md",
"chars": 4313,
"preview": "# 文稿讲义类课程片段的制作\n\n这里的文稿讲义，主要指使用幻灯片软件来进行播放的资料。如果是使用PDF这类材料，其实是属于「屏幕录制」类，我们会在下一节里详细讲解。\n\n对于文稿讲义类课程片段，我们的画面、图文内容都已经做到了幻灯片里面，要录"
},
{
"path": "src/040212.md",
"chars": 2678,
"preview": "# 屏幕录制类课程片段的制作\n\n## 屏幕录制的原理\n\n屏幕录制软件的原理，是不停地截取屏幕画面，然后和音频合成为最终视频。屏幕录制的优点是可以把电脑屏幕上显示的所有东西都录下来，不管你在哪个应用里边，不受应用本身功能的限制。所以可以非常直"
},
{
"path": "src/040213.md",
"chars": 1735,
"preview": "# 真人出镜类课程片段的制作\n\n虽然前面其实已经陆续讲到了真人出镜类课程片段的基本原理，这里还是再明确下。\n\n## 什么是真人出镜类课程片段\n\n「真人出镜」类的**视频**非常简单，只需要使用摄像头、手机或者摄影机直接录制就好了。而「真人出"
},
{
"path": "src/040214.md",
"chars": 1918,
"preview": "# 虚拟形象类课程片段的制作\n\n## 虚拟形象的原理\n\n最后，我们再来看一下虚拟形象类课程片段的制作。虚拟形象实际上跟真人出镜差不多，但因为可以用卡通的形象来代表真人，所以形式上看起来会更加有意思，更适合年轻的同学。\n\n在上一节里面，摄像头"
},
{
"path": "src/040215.md",
"chars": 2845,
"preview": "# 最常用的视频剪辑操作\n\n\n视频剪辑是我们做课时用得非常多的技巧。剪辑是一门细节很多的技术，幸运的是，做课所需的只是非常基础的一些功能，所以我们才有可能花很少的时间学会。这也是我们这一节的内容。\n\n## 剪辑软件\n\n视频剪辑的软件非常多，"
},
{
"path": "src/040216.md",
"chars": 2541,
"preview": "# 最常用的音频处理操作\n\n音频的后期处理和视频类似，也是非常专业的领域，所以我们这里也只讲最简单的处理。在我们做课时，经常会用到的技巧主要包括：\n\n1. 去噪\n1. 标准化\n1. 混响\n1. 去齿音和嘶声\n\n下边我们依次来看看。\n\n## "
},
{
"path": "src/040217.md",
"chars": 1623,
"preview": "# 字幕的制作和自动生成\n\n对于技术类课程来讲，字幕是非常有用的。一些技术名词光是读出来，有时候很难明白它是什么意思。而如果有字幕，就可以一目了然了。\n\n## 字幕及其格式\n\n所谓字幕呢，是指我们在播放视频的时候，显示在屏幕下方的、和语音同"
},
{
"path": "src/040218.md",
"chars": 1635,
"preview": "# 流量池和二次购买\n\n课程制作完成上线以后，并没有结束。长征才刚刚开始，我们需要不断得去运营它。这一节就来聊一聊流量池和二次购买。\n\n## 没有流量池的情况\n\n先来看一下在没有流量池的情况下，课程转化是什么样子的。\n\n \n\n前面我们了解了精益创业的一些"
},
{
"path": "src/040302.md",
"chars": 585,
"preview": "# 福利单词项目简介\n\n先来介绍一下我们的实战项目 —— 福利单词。\n\n它来自于我在学习过程中的一个原生需求。最开始我是使用 Anki 这个软件来背单词，软件很好用，但是每次都有一种逼着自己去背的感觉，背完以后如释重负。为了提醒自己不要逃避"
},
{
"path": "src/040303.md",
"chars": 3372,
"preview": "# 福利单词的商业模式画布\n\n前边我们已经讲解过商业模式画布，这一节我们就以「福利单词」为例，来看看怎么使用。\n\n## 价值主张\n\n![picture 3](images/cc1b6de8d096122e940d918cdcd55a8617"
},
{
"path": "src/040304.md",
"chars": 1488,
"preview": "# 通过用户画像细化客户\n\n## 什么是用户画像\n\n在商业模式画布里面，我们对客户进行了细分，把客户分成了不同的组，每一组代表一个独立的需求。\n\n用户画像（persona）呢，就是给这些已经分好的组，每一组搞一个人设、建一个虚拟形象，让其变"
},
{
"path": "src/040305.md",
"chars": 3941,
"preview": "# 画像→场景→功能和分期\n\n## 使用场景分析\n\n有了栩栩如生的用户画像，我们就可以从画像想象出场景，再由场景梳理出功能列表并进行分期。下边我们就具体来看下怎么分析使用场景。\n\n### 王小康的使用场景分析\n\n首先是王小康的使用场景，包括"
},
{
"path": "src/040306.md",
"chars": 1156,
"preview": "# 什么是好的商业设计\n\n这一节开始我们会讲一些设计方面的东西。和专业的设计课不同，我们主要着眼于如何让非专业设计人员也能做出七十到八十分的设计。\n\n首先我们来和大家聊一聊，什么是好的商业设计。\n\n## 好设计的标准\n\n要做好一件事，首先要"
},
{
"path": "src/040307.md",
"chars": 1173,
"preview": "# 人人能用的四大原则\n\n界面设计是很多尝试自己开发完整产品的程序员非常痛苦的事情。很多时候，如果我们去问设计师，很多人虽然会设计，却讲不出背后的道理。只会说，「这样做感觉上更好一些」，「这就是经验/灵感」。\n\n我以前也是这么认为的，直到读"
},
{
"path": "src/040308.md",
"chars": 2383,
"preview": "# 独特Logo解决方案\n\n接下来讲下，如何设计产品的 Logo 。\n\n## 为什么要自己设计 Logo\n\n最简单的方式当然是请设计师来设计，我们只需要像产品经理那样在背后指指点点，改需求、当甲方就好了。但是，在做副业时，我们很可能没有足够"
},
{
"path": "src/040309.md",
"chars": 2935,
"preview": "# 使用AdobeXD设计界面\n\n## 什么是 Adobe XD\n\n![picture 24](images/4ee6f6ee095f864dc96282525b69380c2f28d1b5bf5ea0414d3abf30fa4ecd25."
},
{
"path": "src/040310.md",
"chars": 1305,
"preview": "# 个人支付解决方案\n\n略过开发环节，我们来讲讲变现。绝大部分的支付方案都是面向企业的，面向个人的正规支付方案非常少。那么对于没注册公司的个人，怎么样才能比较安全地收款呢？\n\n## 常见的几种个人收款方式\n\n### 个人收款码\n\n市面上最简"
},
{
"path": "src/040311.md",
"chars": 846,
"preview": "# 使用「兔小巢」处理用户反馈\n\n市面上管理用户反馈的产品很多，不过大部分都是收费的；这里我们介绍下自己在用的、腾讯出品的免费工具「兔小巢」。\n\n![picture 41](images/9572f9155ff6e9695889a15e4d"
},
{
"path": "src/040312.md",
"chars": 1242,
"preview": "# 2A3R漏斗和增长优化\n\n## 什么是 2A3R 漏斗\n\n2A3R 漏斗，又叫 AARRR 漏斗，是一个用来描述用户转化的结构。\n\n![picture 42](images/50235337647e114f8f3cbcbd57e5272"
},
{
"path": "src/040313.md",
"chars": 13,
"preview": "# 分享页面和裂变海报\n\n"
},
{
"path": "src/0404.md",
"chars": 15,
"preview": "# 进一步提升副业的鲁棒性\n\n"
},
{
"path": "src/040401.md",
"chars": 838,
"preview": "# 网课+独立开发的双引擎副业模式\n\n\n前面我们通过两个大章节的实践课程，为大家详细讲解了怎么通过独立开发和网络课程制作来发展副业。之所以会选择这两个方向，除了它们非常典型、有很高的投入产出比，还有一个原因 —— 它们之间可以形成非常好的互"
},
{
"path": "src/README.md",
"chars": 7,
"preview": "# 精益副业\n"
},
{
"path": "src/SUMMARY.md",
"chars": 2637,
"preview": "# Summary\n\n* [精益副业](README.md)\n* [为什么副业特别重要](01.md)\n * [职业可能性](0101.md)\n * [职业的四大象限](010101.md)\n * [没有副"
}
]
About this extraction
This page contains the full source code of the easychen/lean-side-bussiness GitHub repository, extracted and formatted as plain text for AI agents and large language models (LLMs). The extraction includes 173 files (2.0 MB), approximately 532.1k tokens, and a symbol index with 97 extracted functions, classes, methods, constants, and types. Use this with OpenClaw, Claude, ChatGPT, Cursor, Windsurf, or any other AI tool that accepts text input. You can copy the full output to your clipboard or download it as a .txt file.
Extracted by GitExtract — free GitHub repo to text converter for AI. Built by Nikandr Surkov.